by Jean Wolfe | Sep 21, 2021 | Branding
The names you choose in your business to describe products, services or simply the modules in a course or membership site are a vital part of your brand and make a great difference. It is important to choose names that resonate with your target audience. Some research...
by Jean Wolfe | Apr 16, 2021 | Branding, Marketing
Values are what create the difference between two businesses who broadly do the same as each other. The end goal may be the same but they will get there in different ways depending on what they value. The size of the business affects things too: a team of three people...
by Jean Wolfe | Nov 29, 2020 | Branding, Marketing
Packaging makes us think of glossy layers round a product. A way to draw more attention to what is being sold and make it seem more valuable. Traditional perfume brands were associated with spending far more on their packaging than on the product. Using...
by Jean Wolfe | Dec 12, 2014 | Branding, Marketing
The weeks leading up to the end of the year are always full of TV shows coming to an end. In addition to a drama series of, say, 12 parts we have the added excitement of reality television. Strictly Come Dancing and The X Factor are approaching their finale, I am a...
by Jean Wolfe | Nov 25, 2014 | Branding, Inspiration
If you are a small business – or a solo entrepreneur – you may think your big idea is your product or your service. You have spent a long time getting the design right, getting it manufactured, or creating a one off face to face experience that your clients love, or...
by Jean Wolfe | Sep 27, 2013 | Branding
Happy 15th birthday Google! I am enjoying the interactive doodle. Thanks. Like any 15 year old teenager Google is continually reinventing itself. The latest evolution is – like most teenagers – in search of more meaning. The latest update is called Hummingbird...
