Your Signature Story makes writer’s block a thing of the past. Are you a business owner who cares about your customers? You want to be more successful but hate the idea of being sleazy and sales-y?
Do you hit Writer’s Block if you think about video, or podcasting? Or giving a 10 minute talk or longer speech? And the About page on your website feels difficult.
You would love something that is genuine to you and appeals to the right clients – and happens effortlessly! No hours spent agonizing at the keyboard. You worry that you are missing opportunities the longer you leave it until you find the words that genuinely express who you are and what you do.
Your mission – should you choose to accept it – is to enjoy writing your “Signature” Story in 6 weeks or less so your business appeals to the right new customers and you have more success.
Your Signature Story can be used as a giveaway for your business, the basis for a speech, blog posts and for writing your book. (I expect you have a book inside you, don’t you?). Most of all it helps you to feel more confident about connecting with the right customers and will help you win business.
Writing and speaking about yourself and your Business
Hi my name is Jean Wolfe and I know it can be difficult to write about yourself and your own business. Although I have writing and marketing skills (I have a marketing business, after all!) I have found it difficult to get “out there” and find new clients. Especially after a setback.
I have found that women business owners find it hard to write in a natural relaxed tone of voice. I was once at an awards dinner with a client and her team and they commented on the new website (which I had written) and how it sounded just like her. She and I exchanged a quick smile because her original writing sounded false, too formal and stilted. She needed my help to sound like herself.
When I interviewed business owners every week on Marlow FM a local radio station I noticed a similar thing. My guests spoke naturally and with animation about their business when they were answering my questions. Left to themselves they never quite found the more relaxed tone of voice which is much more appealing and authentic.
I can help you find your voice and connect to what matters to you and your potential clients. If you don’t love promoting yourself this could be the spark you need. Writing is always a creative journey and you never know what is around the corner, so we go on a metaphorical journey.
Your Signature Story course includes:
Module One In the Cave
We look at the Signature you already have in your business, and the treasure trove of your ideas and abilities. You beat Writer’s Block by taking small actions which move you forward.
Writing prompts, doodling, colouring in are some of the activities that will create momentum which will lead to your Signature Story.
Module Two On the Road
Who are the people you help? What is the problem you solve? In this module we focus on your clients and develop resources so you become the natural choice for your chosen customers.
Module Three The Uphill Climb
It is time to start putting Your Signature Story together. You get confidence in organising your article with headings, sub-headings and a call to action. We also look at your use of appropriate language and tone of voice.
You will have a template that helps you. To keep this more enjoyable you practice with a two dimensional cartoon character first. (No I am not telling you any more!)
Module Four. Beware Dragons
In any story film or fairy tale there is a dragon or a problem. You will look at what “dragons” are nearby for you, and take steps to prevent them overpowering you.
Dragons can be competitors, your own mindset, or a new way of speaking up for your business.
Module Five Entry into the Magical City
You reach your destination and use your Signature Story. You will be helped to develop resilience and, if necessary, adapt if you get negative feedback. Of course we celebrate when the results are positive! It will all become natural and easy.
Module 6 Time for Reflection
It is time to celebrate your success! And also to look over any challenges that may not be resolved. Writing your Signature Story is the start of deeper confidence in yourself and your abilities, and helps you to look on the world with a clearer focus on opportunities.
- Your Signature Story consists of 6 online modules with suggestions for assignments
- 2 meetings in person
- Weekly group coaching calls which are recorded if you can’t make it
- A private facebook group where you can try out new approaches
Bonus A downloadable planner and workbook to keep track of your progress and brilliance, and contribute to a feeling of achievement
Your Signature Story helps you
- Build a treasure chest of content ideas
- Tell your signature story simply and easily
- Relate to different audiences
- Create a template useful for 1:1 talking with clients, your website, a podcast, in print
- Prioritise next steps and have a 90 day plan.
£ 497
You can pay through paypal or send an email to jean at creativespark.uk.com for a company invoice.
What people say about Jean
“I am extremely grateful for Jean’s professional and considerate approach. She helped me get to the heart of the challenge I was facing in describing my business with authenticity and passion, in a remarkably short time. The journey she took me on allowed me to separate different strands of thinking, and to find clarity and direction. This was a very useful and fruitful process, and masterfully guided. Thank you, Jean!” Alex Pearson
“Whatever I do with Jean I come away inspired! I’ve taken various courses and workshops with Jean and whether it is to spark my writing or consider blocks in my business, my creative juices always flow and positive action is the result.” Jo Scott
“Jean is my Number One priority for giving me help with my businesses. I couldn’t imagine not having her on my side. She makes a massive difference – it is always enjoyable – and I get re-inspired.” Jenny Yung
Frequently asked questions.
What is the point of writing a Signature Story?
It is the foundation of your business. It helps to bring clarity to all the tactics that you use to connect with potential new clients. It can be used as the basis for a book, a course and 1:1 connections with clients and potential clients.
Can’t I just outsource this to somebody else?
Having your own business is a real opportunity for personal as well as business growth. Going through this process to develop an authentic Signature Story helps you to own and value your abilities. It helps to destroy Writer’s Block and Imposter Syndrome and provides a secure foundation for success.
To recap
- Your Signature Story consists of 6 online modules
- Action Steps to help you move forward
- Weekly group coaching calls which are recorded if you can’t make it.
Bonus A downloadable planner and workbook to keep track of your progress and brilliance, and contribute to a feeling of achievement.
Cost is £497 and you can pay through paypal or send an email to jean at creativespark.uk.com for a company invoice.
“I attended a creative writing course run by Jean and found her to be exceptionally gifted at helping me to feel at ease, and able to express myself authentically without any feeling of inadequacy. She truly believes in the possibility we all have to change and develop and is expert at facilitating change in a gentle and intuitive way. ” Pattie Horrocks
“Be Yourself. Everyone else is taken.” Oscar Wilde.
” There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” Albert Einstein
“Tell me, what is it you plan to do with your one wild and precious life?” Mary Oliver