by Jean | Sep 27, 2013 | Branding
Happy 15th birthday Google! I am enjoying the interactive doodle. Thanks. Like any 15 year old teenager Google is continually reinventing itself. The latest evolution is – like most teenagers – in search of more meaning. The latest update is called Hummingbird...
by Jean | Oct 19, 2011 | Branding
When is it right to change the name of your brand? It is a big decision. Social media has meant that we can all be better known by our own name which consequently becomes a more valued business asset. A flurry of name changes have been recently taken place in...
by Jean | Nov 29, 2010 | Branding, Words
World Internet Summit came to London earlier this month. I have been wanting to go for some time, and was pleased to be there at last. As a marketer I am always interested in how events and people communicate their brand. Quite apart from the training (which I will...
by Jean | Oct 15, 2010 | Branding, Social media
Twitter repositioned with a new look A new look for twitter has just been launched which makes it easier to navigate and follow links. You get a double page spread effect – rather like the Read mode in Word, which looks a little more relaxed on the page. The...
by Jean | Jun 23, 2010 | Branding, Inspiration
Mary Portas Queen of Shops BBC programme is helping small local businesses. This week she focussed on a greengrocers. It was excellent TV – we saw drama and disagreements, and excellent business and marketing inspiration. How could a business owner benefit...
by Jean | Jan 12, 2010 | Branding
Image via Wikipedia The Simpson are 20 years old! When the programme first started it was rebellious and iconoclastic. It was not aired here in the UK for some time. I remember neighbours who had gone to live in the States saying how they loved it, but many of...
