by Jean Wolfe | Sep 27, 2013 | Branding
Happy 15th birthday Google! I am enjoying the interactive doodle. Thanks. Like any 15 year old teenager Google is continually reinventing itself. The latest evolution is – like most teenagers – in search of more meaning. The latest update is called Hummingbird...
by Jean Wolfe | Oct 19, 2011 | Branding
When is it right to change the name of your brand? It is a big decision. Social media has meant that we can all be better known by our own name which consequently becomes a more valued business asset. A flurry of name changes have been recently taken place in...
by Jean Wolfe | Jun 23, 2010 | Branding, Inspiration
Mary Portas Queen of Shops BBC programme is helping small local businesses. This week she focussed on a greengrocers. It was excellent TV – we saw drama and disagreements, and excellent business and marketing inspiration. How could a business owner benefit...
by Jean Wolfe | Jan 11, 2010 | Branding, Marketing
Customer loyalty is what all business owners want to achieve. Loyal customers keep on coming back and help your business to be more profitable. Every small business owner knows that customers who know like and trust you are more likely to stay with you. Provided you...
by Jean Wolfe | Dec 20, 2009 | Branding, Inspiration
A really superb dancer failed to win a reality-show dance competition. The winner of Strictly Come Dancing had more personality which was preferred by the audience to dancing ability. The judges gave higher marks to Ricky Whittle, who had more talent, but Chris...
by Natalie | Apr 25, 2009 | Branding, Marketing, Social media, Technology
When I first heard about WordPress I assumed that it was one entity and similar to Blogger or Typepad. You pick from your prescribed themes and off you go. This is true for WordPress.com. At WordPress.com your blog is hosted on the WordPress.com site so effectively...
