Watching the Coronation on Saturday the thing that really struck me was when we suddenly saw the nearly-king in his shirt sleeves having had his outer robes removed.  It seemed a very visceral – and vulnerable – experience for him to have to go through.

I had not paid much attention in the run up to the day so had no idea that it was going to happen.  I imagine it is an ancient tradition in part to remind and threaten the king that he is supported in his role by the power of those around him. (Quite apart from the spiritual significance of still being mortal even if king.)

coronation

Did you watch the concert, too?

I had assumed it was just going to be pop, but it was far more intentional than that and a rounded experience that was warm and thoughtful. William’s brief speech about his father’s wish to serve made me more conscious of the word – and principle of “serve”.

At the start of the coronation itself Charles was asked by a 14 year old why he he was at Westminster Cathedral and he said it was to Serve. There has been quite an emphasis in corporate world about the role of the leader being “to Serve”. My impression is that Americans are happier to talk about the audience you “serve” fair more frequently than we do here in the UK.

The role of service in leadership

Perhaps this example of serving as an aspect of leadership could inspire us as small businesses to make this a stronger part of our focus too.  Not apologetically or at the whim of others but by having our own values and opinions and doing what we can for the good of others.

It is the idea behind modern marketing and brings to life in a gentler way that we provide a solution to the problems of our clients and potential clients.  This has struck me more forcefully having watched the transition into a new reign. 

Charles is 74 an age when retirement is an option for many and he has a new role and obligations.  May he continue to serve and at the same time be happy and glorious which sounds like a good combination for us all!