by Jean Wolfe | Jun 2, 2025 | Marketing
Marketing consultant for small business; 5 reasons to use one Introduction to marketing consultant for small business A marketing consultant can bring many benefits. Many small business owners decide to work for themselves because they have expertise which they want...
by Jean Wolfe | Feb 11, 2025 | Marketing
book Distinctive Voice – essential aspect of authenticity Owning your distinctive voice is one of the most enjoyable and authentic ways to market yourself. Whether it is for business, fiction or non fiction books, or an enthusiasm you want to share. But your...
by Jean Wolfe | Sep 27, 2024 | Inspiration, Marketing
Experiences from the improv competition are relevant elsewhere! The improvisation competition presented challenges and opportunities. These are the aspects that stood out for me. I think they are relevant for people doing something new. Becoming comfortable in a new...
by Jean Wolfe | Aug 1, 2024 | Marketing
Authenticity is often presented as an easy option. Just being yourself is the answer. But being authentic is harder than turning on a switch. The biggest barrier is simply that a change will have to be made if you are not being authentically you. Sometimes it is just...
by Jean Wolfe | Feb 5, 2024 | Marketing
Whether business is all about money is a question that occurred to me this week. On Dragons Den for the first time, all 5 dragons went “to the wall” to discuss whether they should all invest in a project. The money was not the central issue. They were being asked...
by Jean Wolfe | Jul 11, 2023 | Marketing
Know like and trust is a idea that we are told helps to make a difference when attracting clients. We have all heard it. I have been watching the tennis players at Wimbledon this week. The winner is interviewed on court soon after the match while the...
