Values are what create the difference between two businesses who broadly do the same as each other. The end goal may be the same but they will get there in different ways depending on what they value. The size of the business affects things too: a team of three people...
The word “Grab” dominates Walkers’ marketing of their crisps. It jumped out at me when I looked at the display. “Grab” is a powerful word because it conveys a sense of urgency. Grab is a verb – a “doing” word. The kind of word to...
On 23rd March a year after lockdown started we are encouraged to reflect on the year. To be silent for a minute at 12 pm midday, and to put a candle on the doorstep at 8 pm. Matthew Reed of Marie Curie charity which initiated the idea said it is”important that...
Email providers are now offering more web-based pages. This week I was asked whether it was a good idea to use them. The real answer is “It depends” which is not very satisfying. However it is worth having a look at any new developments offered by...
Blog posts written by women for the Attract Readers blog challenge look at the year of the pandemic. Schools went back in England on March 8th, almost a year since the country went into lockdown. Blog Challenge Theme The theme for International Women’s Day 2021...
International Women’s Day was first established in 1911 and has been celebrated every year since. International Women’s Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a...
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