12 Days of Christmas enjoy your plan with a song! The “12 Days of Christmas” is a well known song. I am sure you know it! It features on many Christmas cards with pictures of partridges, pear trees, rings and drummers drumming, maids a milking and so on. ...
Persuasive communication is the hallmark of an effective scam. The villain of cartoon or children’s books was easy to spot, the scammer however may be pleasant and professional., and even the kind of person you would like to talk to. The burglar of today is more...
Your marketing spark sounds like a crazy phrase. Surely you either do marketing or you don’t? It is either effective or it isn’t. In my experience it is not as simple as that. When you do marketing without any “spark” or life in it it rarely achieves the...
B. Corp is a certification that tells the world you are a company with integrity. It is a measure of the impact of the business on the people who work in it, your customers, your community and the environment. Internal quality standards are measured effectively...
Values are what create the difference between two businesses who broadly do the same as each other. The end goal may be the same but they will get there in different ways depending on what they value. The size of the business affects things too: a team of three people...
The word “Grab” dominates Walkers’ marketing of their crisps. It jumped out at me when I looked at the display. “Grab” is a powerful word because it conveys a sense of urgency. Grab is a verb – a “doing” word. The kind of word to...
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