Thinking of Words which act as a prompt, aspiration or reminder can be a good alternative to setting goals. Most New Year Resolutions apparently are broken by mid January, you avoid failure within two weeks! Previously I have chosen words that set the tone for the...
The names you choose in your business to describe products, services or simply the modules in a course or membership site are a vital part of your brand and make a great difference. It is important to choose names that resonate with your target audience. Some research...
Values are what create the difference between two businesses who broadly do the same as each other. The end goal may be the same but they will get there in different ways depending on what they value. The size of the business affects things too: a team of three people...
Packaging makes us think of glossy layers round a product. A way to draw more attention to what is being sold and make it seem more valuable. Traditional perfume brands were associated with spending far more on their packaging than on the product. Using...
The weeks leading up to the end of the year are always full of TV shows coming to an end. In addition to a drama series of, say, 12 parts we have the added excitement of reality television. Strictly Come Dancing and The X Factor are approaching their finale, I am a...
If you are a small business – or a solo entrepreneur – you may think your big idea is your product or your service. You have spent a long time getting the design right, getting it manufactured, or creating a one off face to face experience that your clients love, or...
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