Twitter has “#Follow Friday” which is the day when people post about who else to follow.
This spreads the social media love, helps people acknowledge each other, and – at heart – reminds everyone what twitter is about.
Fridays are special days for finding your spark!
Fridays have always had a special place in the working week. There is the sense of anticipation and the fact that most people unclench a little and relax.
And, by magic, Friday can often be the day when
I can remember “Dress down Friday” when permission was given to come into work in jeans and the atmosphere at coffee time was like a party. People chatted about their plans for the weekend , connected better, and sometimes averted disaster by feeling more confident to ask for help or pass on information.
Further back, Fridays used to be called POETS day: PXXX Off Early Tomorrow’s Saturday. I first heard this from hard-bitten salesmen continually on the road who would engineer their calls to be near home on a Friday. It was quite an adversarial approach with the underlying implication that “they” wouldn’t notice – and possibly that “they” wouldn’t buy.
If you are the boss of your own small business there is no “they” who run the business, there is only “I”, and in fact it is unhelpful to think of customers as “they” when in fact “we” can achieve miracles.
For small businesses who enjoy their work there is no such thing as a Friday afternoon product. Fridays – instead of releasing you from the hell that is work – are a fantastic opportunity to think more deeply or simply do more stuff.
I remember when I was selling solar electric products my sales partner and I would love that Friday feeling. The chances of getting more sales increased because you could slip under the radar and engage as human beings as the defences went down. It was lie-back-in-the-chair time and chat, not stand up and pace, and the results were surprising.
If it seems difficult to focus on your own business development, rather than your customer’s needs, try making Friday a day for you.
Let me know how you get on!
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