From the Royal Wedding to your business

Did you think in advance that the wedding of Kate and Wills was going to make you feel good? No – me neither.  After all how many royal weddings have turned into good marriages? The track record is fairly dire. But I love celebrations so planned to watch it with...

Advertising Standards Authority to become website watchdog

The Advertising Standards Authority is to become the industry watchdog for websitesp from March 1st 2011. They will be watching for advertising that is not legal, decent, honest and truthful. One of the subjects of the ad campaign highlights the companies we love to...

Marketing idea: customer loyalty or new customer?

Customer loyalty is what all business owners want to achieve.  Loyal customers keep on coming back and help your business to be more profitable. Every small business owner knows that customers who know like and trust you are more likely to stay with you. Provided you...

Simon Cowell or audience – who wins X Factor?

Image via Wikipedia Comments by Simon Cowell in the semi-finals of X Factor last weekend suggested to me that he thought Danyl was the best contender to win the competition.  Evidence?  He said that his was the best first audition ever, and seemed a little warmer in...