Packaging makes us think of glossy layers round a product. A way to draw more attention to what is being sold and make it seem more valuable. Traditional perfume brands were associated with spending far more on their packaging than on the product. Using...
I am taking part in a True Story Festival. True Stories from real people who have been through the ups and downs of life are often more powerful than the dramatic events experienced by celebrities. Especially this year where there is so much uncertainty it is...
Marketing assets work for you even while you are not present. Marketing for a solopreneur can feel overwhelming as you are already carrying out so many roles in your business. It can feel as though there isn’t time to do everything. Once you have decided...
Campaigns centre round a theme. Very often the same words or phrases are used to reinforce the message. It can be an advertising slogan or a visual reference or an idea that may be more conceptual to help embed the message in the mind of the audience. Campaign theme...
Any font that is sloping forward – like this – is called Italic. It is easy to find on your smartphone or computer as all you to do is highlight the word and press the italic symbol. It is called “Italic” on all fonts. But I had no...
I don’t get many nuisance calls these days but this one reminded me how we are instinctively defended against a sales call. Our prospects may be willing to buy but dislike being sold to. This caller did all kinds of things wrong. See what you think. Phone...
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