by Jean Wolfe | Apr 30, 2009 | Internet Marketing, Marketing
Small businesses face a lot of competition. Who or what is the biggest competitor? Is the the same-size company offering a broadly similar service? Is it the bigger competitor with a well established brand name and deeper pockets who can afford to pay more to get a...
by Jean Wolfe | Apr 29, 2009 | Internet Marketing
The interest in this week’s Apprentice was the conflict between strategy and implementation. The point of the task was to sell the products at the right price. With hindsight the best approach would have been to get the items valued and prioritise the sales...
by Jean Wolfe | Apr 27, 2009 | Internet Marketing
Small business marketing can be more powerfully authentic than marketing from a multinational giant. Small business owners usually care about starting or developing their business. They care about the quality of service and products, they care about the customer and...
by Jean Wolfe | Apr 17, 2009 | Bit of a Rant, Inspiration, Internet Marketing, Marketing, Social media
Great day yesterday! I am starting to link my sites so that there are paths from one to another and getting a bit of robot power to make the way easier. This blog is now my twitter website link, and I have put a link back from my site Creative Spark Communications to...
by Jean Wolfe | Apr 13, 2009 | Inspiration, Internet Marketing, Social media, Technology
I went away for the weekend to a family reunion which was wonderful and forgot about work. Beautiful countryside, good food, good conversations, visiting places I knew as a child, connecting with where I have come from. Great memory: sitting in the sunshine on the...