Twitter repositioned with a new look
A new look for twitter has just been launched which makes it easier to navigate and follow links.
You get a double page spread effect – rather like the Read mode in Word, which looks a little more relaxed on the page.
The interesting aspect of this for me was the video about the new twitter which I imagined was going to be about information on how to use it, and is actually an atmospheric branding piece. Twitter positioned as cool rather than functional, shaking off its origins in geek-dom.
Plus a move away from the word “twitter” or the “t” logo instead focussing on the bird symbol as grey and iconic rather than cheeky and friendly.
Have a look here at the video if you haven’t seen it yet.
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