So Susan Boyle who made such impact on the Britain’s Got Talent TV show for being ordinary and having an extraordinary voice wants to look less ordinary.

If you don’t know about her watch this video.

Susan Boyle on \"Britain\'s Got Talent\"

She’s lively, funny, disarmingly honest (never been kissed), and what I found really amazing was the way she did not respond when Simon Cowell called her a tiger. She wasn’t going to be pushed in any kind of box. And the voice – amazing.

In terms of branding – which had never crossed her mind I imagine – she was talented, modest and natural. Now she has had her hair dyed brown and her eyebrows plucked. The question is – does it matter? Well the voice will carry her through the competition and I imagine the hair will make her more attractive. The pity is that there are pictures of her in the paper today with a shawl on her head. So she is covering up the change when what we really associate with her is authenticity. The compromise position I suppose would have been to keep the hair grey but get it cut more flatteringly.

Her biggest battle was over: she already had the standing ovation, she already heard that nobody had been on her side. There will be lots of people watching the finals who want to support their decision to see her as an uncorrupted star waiting to be discovered, and see her as the underdog who can win without artifice. It would have been easier if she had stayed just as she was. It has all become a bit more complicated now.

So for a £ 35 hair cut she has lost something valuable. But who can blame her? There aren’t many women who would not have done the same. As the audience we wanted someone to effortlessly believe in amongst the doom and gloom. We wanted to put her in the branding pigeonhole which says “Natural and talented.”

She will of course be an inspiration to journalists, bloggers and image consultants and hairdressers everywhere. The most watched YouTube video to date is likely to be replaced by her next performance on the show… but we will be watching for something else as well, this time.

But who can blame her?