by Jean | Sep 17, 2013 | Marketing, Technology
I had bought the previous version of Grand Theft Auto for my son for his birthday. Only to discover he already had it and would appreciate the new game when it came out in September. Today I went down to the real live shop to get my copy. That would give me a more...
by Jean | Feb 14, 2013 | Marketing
Valentine’s Day advertising implies that flowers, chocolates, cards, pink fizzy drinks, a lovely meal and/or another person will “make” you happy. Of course Valentine’s Day advertising is to get you to buy something. But we do tend to think that we need some...
by Jean | Nov 6, 2012 | Marketing
Competition is often feared by smaller independent businesses. If a competitor is growing rapidly it can be easy to lose heart and assume we can’t compete. As a smaller business you won’t have the heavyweight punches of a bigger player but you do have...
by Jean | Jun 15, 2012 | Marketing
When your product or service really matches what your customers want they will fight inertia. I was reminded of this just last night. A BBC natural history programme called “Springwatch” features video of baby chicks in the nest. Now my cat normally...
by Jean | Nov 30, 2011 | Marketing
Vintage and retro clothing is extremely popular, and my guest on the radio this week Rebecca McWattie is an expert. She sells vintage and retro-inspired clothing at her website StopTrafficClothing. Rebecca certainly stopped the traffic on the airwaves at 2 o’clock on...
by Jean | Jul 24, 2011 | Marketing
The Apprentice this year provided lots of business lessons. 1. In previous years Lord Sugar was simply looking for an employee. This year the programme demonstrated that being a business owner is different from being an employee – no matter how famous the...
