by Jean | Feb 8, 2016 | Inspiration, Marketing
Reality TV shows might be considered a waste of time. Programmes like Strictly Come Dancing, X Factor, The Apprentice, Masterchef, I am a Celebrity get me out of here, Big Brother, and the newcomers which are all about Sewing, or Pottery or Art. .. there is a big...
by Jean | Oct 16, 2015 | Marketing
Recent research shows that consumers tend to trust content from people they trust. People they already know well. People they already trust. As a small business you will probably be making the most of all the low cost marketing methods. You probably have a newsletter...
by Jean | Oct 1, 2015 | Marketing
Ryanair sent out an email which demonstrated good marketing which a small business could use themselves. Ryanair is not usually regarded with warmth and affection. I have often travelled with the company and because the flight has been full, and the queues long I...
by Jean | Sep 15, 2015 | Marketing
Google has updated its logo. Already I am missing the more fireside-friendly, cosy in warm slippers look of the previous logo. It looks too harsh, too simple. And yes it is true, it is. They have gone for a sans-serif face which means it is a font without the...
by Jean | Jun 16, 2015 | Marketing
Marlow FM 97.5 broadcast for a week from a coffee shop in the high street in Marlow. So Biz Buzz the programme about business moved out of the studio. It was all part of the “Love Marlow” initiative about bringing communities together. Getting away from...
by Jean | May 29, 2015 | Marketing, Technology
Apparently for the first time we are spending less physical cash and using “virtual” payments more. I am surprised it has taken this long, to be honest. Why would you want to use cash? It helps you to budget. When you are out of money and the wallet is...
