Standing out from the crowd is the aim of every business – big, small or solopreneur. It means you are more likely to be noticed and then remembered. Operating differently from the way your industry normally works can be hard. Recently I saw an...
Women are advocates of the maxim “The pen is mightier than the sword.” On International Women’s Day in 2022 nearly 2 million mothers and children are fleeing their homeland in Ukraine. As an observer in another country there is a strong wish to do...
12 Days of Christmas enjoy your plan with a song! The “12 Days of Christmas” is a well known song. I am sure you know it! It features on many Christmas cards with pictures of partridges, pear trees, rings and drummers drumming, maids a milking and so on. ...
Persuasive communication is the hallmark of an effective scam. The villain of cartoon or children’s books was easy to spot, the scammer however may be pleasant and professional., and even the kind of person you would like to talk to. The burglar of today is more...
Your marketing spark sounds like a crazy phrase. Surely you either do marketing or you don’t? It is either effective or it isn’t. In my experience it is not as simple as that. When you do marketing without any “spark” or life in it it rarely achieves the...
B. Corp is a certification that tells the world you are a company with integrity. It is a measure of the impact of the business on the people who work in it, your customers, your community and the environment. Internal quality standards are measured effectively...
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