What does it mean to have the B Corp Certification?
B. Corp is a certification that tells the world you are a company with integrity. It is a measure of the impact of the business on the people who work in it, your customers, your community and the environment. Internal quality standards are measured effectively...
Strong values make a business more appealing
Values are what create the difference between two businesses who broadly do the same as each other. The end goal may be the same but they will get there in different ways depending on what they value. The size of the business affects things too: a team of three people...
Does the word “grab” suit your marketing?
The word “Grab” dominates Walkers' marketing of their crisps. It jumped out at me when I looked at the display. "Grab" is a powerful word because it conveys a sense of urgency. Grab is a verb – a “doing” word. The kind of word to encourage the reader to...
23rd March 2021 A Day of Reflection on a year of Covid 19
On 23rd March a year after lockdown started we are encouraged to reflect on the year. To be silent for a minute at 12 pm midday, and to put a candle on the doorstep at 8 pm. Matthew Reed of Marie Curie charity which initiated the idea said it is"important that we all...
Should I use a landing page from my email provider?
Email providers are now offering more web-based pages. This week I was asked whether it was a good idea to use them. The real answer is "It depends" which is not very satisfying. However it is worth having a look at any new developments offered by your email...
Blog Challenge for International Women’s Day
Blog posts written by women for the Attract Readers blog challenge look at the year of the pandemic. Schools went back in England on March 8th, almost a year since the country went into lockdown. Blog Challenge Theme The theme for International Women's Day 2021 was...