The names you choose matter in your business
The names you choose in your business to describe products, services or simply the modules in a course or membership site are a vital part of your brand and make a great difference. It is important to choose names that resonate with your target audience. Some research...
Your marketing spark – what does it mean?
Your marketing spark sounds like a crazy phrase. Surely you either do marketing or you don’t? It is either effective or it isn’t. In my experience it is not as simple as that. When you do marketing without any “spark” or life in it it rarely achieves the...
10 end-of-the-month small business activities
End of the month - the words conjure up a sense of completion. We usually think of the end of the month in terms of sales which is basically money in. But of course the end of the month is a regular chance to look at what has happened, and to confirm the...
How to remove clutter to move forward more easily
Removing clutter can have a double benefit. Your work or home space is easier to use and more inviting. Additionally the time spent clearing out the clutter can be a release for more imagination and intuition. So problems get solved and you move forward more easily'...
What does it mean to have the B Corp Certification?
B. Corp is a certification that tells the world you are a company with integrity. It is a measure of the impact of the business on the people who work in it, your customers, your community and the environment. Internal quality standards are measured effectively...
Strong values make a business more appealing
Values are what create the difference between two businesses who broadly do the same as each other. The end goal may be the same but they will get there in different ways depending on what they value. The size of the business affects things too: a team of three people...