7 questions to ask yourself before you click that mouse:
1. What is the point of the blog? This is the most direct question to ask. If you are helping people, who are they? How do you help?
2. What’s in it for Me? No point doing it if you don’t have the energy. Money? Status? Freedom? Finding your voice? Being a helpful human being?
3. What can I offer as juicy morsels of valuable viral information? Ebook? Video ?
4. What technical, design or general help do I need? Getting clear about what you need is the first step to getting it, learning it or outsourcing it.
5. Where is my blog going to go? On my own site to boost traffic? On a separate site to get links back to other sites? On a blog site so I can get going quickly?
6. How much work can the right keywords do for me? Finding the right keywords and using them in the domain name means you are half-way to the right audience.
7. How will this blog develop my brand? Your brand is more than keywords.. it is about what your business does and the way you do it. What you call it, how you write, what it looks like are all part of your brand as much as the products you sell.
Answering these questions before you being helps you to be more purposeful. It is all work in progress and you may change your mind along the way, but better to think once and change than never to think at all!