The winner of the Young Apprentice was revealed on the BBC last night.
Lord Sugar really impressed me with his courtesy to the finalists who are all 16 – 17. He mentioned more than once that he was privileged to have worked with them. What a fantastic example of good business practice. I imagine there are many in the city and in well respected institutions worldwide who would fail to express respect to a person so much younger.
The second aspect that I found inspirational was that he chose the winner “for sheer hard graft”. Ashleigh, the winner, did not have a clear plan of where the £ 25,000 would go. Property or accountancy – she couldn’t decide. I was expecting a critical response to such woolly thinking, but no. Alan Sugar had seen her made a major contribution each week of the contest and obviously felt confident that her approach would make her successful.
A great lesson for entrepreneurs everywhere. Markets change, product opportunities come and go but it is your approach – and ability to work – which makes the difference.