The Budget will be delivered to the UK later this week and whether or not there are specific financial taxes or tax allowances for business, business can gain.
The Budget will be the focus of many breakfast and lunch meetings, the hot item of radio and TV news and a perfect way to connect with your clients. It will be part of the conversation already taking place in their head. It can create a link between you in conversation, in emails, letters, newsletters and be the ice-breaker in a presentation or even the subject of a joke.
At this stage I have no idea what will be in the budget as it is a few days away. Of course when the news is known or the parliamentary leaks are broadcast there will be even more material to use to create the conversation. The Budget can of course link back to the recession conversation which is being spoken in different intonations throughout the world.
Nobody is drifting casually through 2009 which is a great opportunity for businesses great and small. We have all woken up. We have all had to think and that is a great business opportunity. We all share certain aspects of the same type of conversation.
It was Robert Collier who first advocated getting into the conversation already taking place in the mind of the customer 70 years ago, and it is just as relevant today.