Customer Service … the best marketing?
Good customer service is often the most reliable way for a customer to know if they have a good service. Before you work with someone they don't really know how good you are. If they do not have a direct comparison with a similar service they still may not know even...
To blog or not to blog that is the question…
Blog and your path to success is clear. Look at all the people who started blogs and now have 6 figure book deals and fame and fortune… and of course, happiness. This is the kind of advice you may have heard, and the kind of results you may have seen. And it is...
Watching popular reality TV – good for your business?
Reality TV shows might be considered a waste of time. Programmes like Strictly Come Dancing, X Factor, The Apprentice, Masterchef, I am a Celebrity get me out of here, Big Brother, and the newcomers which are all about Sewing, or Pottery or Art. .. there is a big list of reality TV shows.Although all that wheat and sugar may not be good for your diet, the Great British Bake Off, for example, can be good for your business health.
The inspiration I need in winter – a snowy landscape.
At Christmas time we give and receive inspirational cards which often show images of a snowy landscape. We open Advent Calendars which have images of snow but very rarely does it snow in England at Christmas. In fact I can only remember one occasion years ago when I...
People trust content from people they trust
Recent research shows that consumers tend to trust content from people they trust. People they already know well. People they already trust. As a small business you will probably be making the most of all the low cost marketing methods. You probably have a newsletter...
Helen Mirren is voted the most influential woman
Helen Mirren the actress is 70 and has recently been voted the most influential women in a survey.
Helen Mirren is 70! It is inspirational that a woman who is in the public eye and definitely past the first flush of youth has topped the poll! It is a wonderful rejection of the worship of thin beautiful and dumb and helps women to feel more confident being themselves.