Features and Benefits – as explained by Theresa May Prime Minister
Features and Benefits are part of the copy-writing treasury chest for all small business owners. Very often when you are new to talking about your business it can be quite difficult to see the difference. I never thought I would heard the difference described by a...
3 important words to make 2017 your best year.
Which words would you like to hear most in 2017? I usually choose 3 words which describe how I want a year to be. No, not some sort of cheesy” I love You” said by someone else or even addressed to yourself. And to be honest you probably don’t want to just hear the words but see them, touch them to know they are real, even taste or smell them.
Only you know what the three words are.
An asset can be gold in your business.
A business asset is often referred to as the "gold" in your business. But if the gold is sitting in a vault and costing you a lot of money in insurance it could actually be a liability. We usually think about assets when selling a business. The better the assets...
The joy of a good conversation
Have you had conversations about all the upheavals in the political situation? Conversations about the current political situation can be fraught. You can sometimes have a really satisfying conversation with a stranger for a few minutes, but the conversation with the...
We’ve got sales targets – bus shelter advert.
We've got sales targets. Not the normal kind of sentence you see on an ad in a bus shelter. It caught my eye. Not because it persuaded me to go and buy their summer drink. No, because I am surprised the company thinks that an explanation like this would encourage...
What’s in a name: Brexit?
Who thought of the name Brexit? Not the idea to leave Europe. The name for doing it. Does the name matter? Romeo famously asked “What’s in a name? “ He went on to say that a rose would smell as sweet even if not called a rose. He was really talking about surnames –...