International Women’s Day 2021
International Women's Day was first established in 1911 and has been celebrated every year since. International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women. The day also marks a call to...
Packaging is important – so is context
Packaging makes us think of glossy layers round a product. A way to draw more attention to what is being sold and make it seem more valuable. Traditional perfume brands were associated with spending far more on their packaging than on the product. Using...
True Story Festival – authenticity inspires listeners
I am taking part in a True Story Festival. True Stories from real people who have been through the ups and downs of life are often more powerful than the dramatic events experienced by celebrities. Especially this year where there is so much uncertainty it is...
Marketing assets create a firm foundation
Marketing assets work for you even while you are not present. Marketing for a solopreneur can feel overwhelming as you are already carrying out so many roles in your business. It can feel as though there isn’t time to do everything. Once you have decided...
Campaign theme repeats a single word
Campaigns centre round a theme. Very often the same words or phrases are used to reinforce the message. It can be an advertising slogan or a visual reference or an idea that may be more conceptual to help embed the message in the mind of the audience. Campaign theme...
How do you view work? Life? Art? Holiday creator?
Some people want to retire as soon as possible, while others (usually entrepreneurs or artists) cannot imagine that they will ever stop working. Work is something that fascinates endlessly and they would not feel alive if they were not doing the work.