12 days of Christmas marketing planning with a song!
12 Days of Christmas enjoy your plan with a song! The "12 Days of Christmas" is a well known song. I am sure you know it! It features on many Christmas cards with pictures of partridges, pear trees, rings and drummers drumming, maids a milking and so on. If you are...
Persuasive communication nearly caught me in a scam
Persuasive communication is the hallmark of an effective scam. The villain of cartoon or children’s books was easy to spot, the scammer however may be pleasant and professional., and even the kind of person you would like to talk to. The burglar of today is more...
The names you choose matter in your business
The names you choose in your business to describe products, services or simply the modules in a course or membership site are a vital part of your brand and make a great difference. It is important to choose names that resonate with your target audience. Some research...
Your marketing spark – what does it mean?
Your marketing spark sounds like a crazy phrase. Surely you either do marketing or you don’t? It is either effective or it isn’t. In my experience it is not as simple as that. When you do marketing without any “spark” or life in it it rarely achieves the...
10 end-of-the-month small business activities
End of the month - the words conjure up a sense of completion. We usually think of the end of the month in terms of sales which is basically money in. But of course the end of the month is a regular chance to look at what has happened, and to confirm the...
How to remove clutter to move forward more easily
Removing clutter can have a double benefit. Your work or home space is easier to use and more inviting. Additionally the time spent clearing out the clutter can be a release for more imagination and intuition. So problems get solved and you move forward more easily'...