Change your name? Change your brand?

When is it right to change the name of your brand?  It is a big decision. Social media has meant that we can all be better known by our own name which consequently becomes a more valued business asset. A flurry of name changes have been recently taken place in...

read more

Advertising standards on websites – Trip Advisor

The ASA (Advertising Standards Authority) is investigating Trip Advisor.  This is a well-known UK website which features comments on the quality of hotels and places to stay. Comments in question are both negative and almost malicious, while others are too fulsome in...

read more

Business lessons from The Apprentice 2011

The Apprentice this year provided lots of business lessons. 1.  In previous years Lord Sugar was simply looking for an employee.  This year the programme demonstrated that being a business owner is different from being an employee - no matter how famous the boss.  ...

read more

Categories