Spark into Marketing

Marketing and Inspiration for small businesses

Oxford or Cambridge – which are you?

Oxford were the favourites at this year’s Boat Race.  They were the heavyweights (pun intended), serious, focussed, and they visualised their feet smashing down on the faces of their opponents.  (Yes, really.) Cambridge were presented as more humourous and relaxed.  The crew were physically lighter and shorter and the cox was a woman. At the […]