Spark into Marketing

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Entries Tagged as 'web'

Advertising standards on websites – Trip Advisor

September 5th, 2011 · No Comments · Internet Marketing

The ASA (Advertising Standards Authority) is investigating Trip Advisor.  This is a well-known UK website which features comments on the quality of hotels and places to stay. Comments in question are both negative and almost malicious, while others are too fulsome in their praise to be from impartial consumers. The ASA has only had responsibility [...]

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Tags:web

Internet – good bad or simply a way to communicate?

May 17th, 2009 · No Comments · Bit of a Rant

I was interested to read in the Sunday Times today an article by Bryan Appleyard about the perils of the internet, and its supposed revolution of our world. It was his emotional stance which surprised me as he thought his slightly critical view of the internet would encourage people to “sneer.” It reminded me that [...]

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Tags:web