Blogging Workshop on International Women’s Day

Blogging is such a great way to build company reputation, and leads to more money, and more happiness through self expression.  Many small business owners find writing their website difficult, but have no problem talking about what really matters to them in a blog.

Women are natural bloggers, and can get more spark into their marketing more easily with a blog.

International Women’s Day 8 March 2010 is the date for a blogging workshop led by Jean Wolfe

The workshop will help you gain fluency as well as understanding the interactive benefits of blogging

• What to do before you get started
• How to grab your reader’s attention
• How to write for the other audience – the search engines
• Which blog platform to choose and why
• Where to find stuff to write about and make it relevant
• 7 Principles of Copy-writing which should be obeyed
• How to fit blogging with email, twitter and social media

In honour of National Women’s Day we will also have a look at what women have had to do to get their work read.  They have not always had it so easy …

You will go away with more spark for your business and a clear plan of blogging action – with work done already.  Make the most of this unfair advantage in your blogging career.

Date: Monday March 8^th International Women’s Day

Place Berkshire / Buckinghamshire border UK

Time: 10 am – 2: 30 with an additional hour for personal questions 2:30 – 3;30

Cost: £ 99 which includes three weekly follow up blogging newsletters and an online session on March 29^th. Open to men as well as women.

Bloggers Are Us! will breathe new life into all your communications – even one to one meetings..  But if you have not doubled your investment of £ 100 within six months I will happily refund your ticket.

“It’s your enthusiasm which makes all the difference” KN

“Jean you are a natural-born motivator” AS

“You are always a breath of fresh air and I think in a different way. I also feel better about myself and would like you on tap, please, every day!” PH

Jean Wolfe is a champion of independent businesses and communication that builds business wealth. Ex-drama teacher, ex-publicist for authors, ex-creator of solar powered product markets internationally.

To reserve your place please get in touch via the contact form or the comments below.

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The best gift you could give your business is some inspired marketing.

On the twelfth day of Christmas my true love gave to me:

12 Twelve months of the year to plan newsletters, special national days, anniversaries and to establish the rhythmn of your business.  Finding an anniversary can be a good way to smooth out any seasonal imbalances. .. and break down any assumptions you may have aboutyour customers buying patterns.

On the eleventh day of christmas my true love gave to me :

11 pipers piping out my marketing messages. There are so many pipers available and together they makes more music.  Face to face networking, writing white papers, email newsletters, email courses, PR ( on line and in your vertical markets) advertising: local, pay per click, or in your sector, SEO and on page web optimisation, Web 2.0, blogging and interacting in the blogosphere, directories, videos, teleseminars, webinars, not forgetting direct mail – which has more impact these days – and of course referrals from satisfied customers.

10 lords or satisfied customers leaping around saying how good your work is. More than that, how much you understand what they think  and give them the solutions they want.  Who are your top ten customers and what do they want?  Ask them!

9 ladies dancing. Cars and boats always used to be called “she” and the man who fixed my roof recently referred to my house as “her” and it sounded really friendly!  What do your customers think of your car, your office, your desk, your comfortable chair?  Everything you have is part of your brand and could be dancing for you.  What about your laptop or notebook, the pen you sign the contract with, your shoes, your bag, your jacket, handkerchief?

8 headlines milking the conversation in your customer’s mind.   Headlines on webpages, brochures and emails do a lot of the hard work and work their cash cow thing.  Write 8 during this holiday period so you are ready.

7 steps that take your customers they want to be. Identify the magical seven steps for one of your headlines and let it out into the world.

6 eggs that have been laid since last year. You will be increasing the asset value of your business year on year.  What are the top six assets that you have developed in your business over the past 12 months?  It doesn’t have to be technical equipment which is how we often think of assets.  Your contact list, products, improved systems, new website, better metrics are all assets, too.

5 go-o-ld things that save your business money and time. New technology means you can do more with less better and faster.  From low-cost email marketing so you know who is opening your emails, to easier websites, IT offered as a service for a lower monthly cost, outsourcing rather than taking on new employees, as well as all the talent available to help you grow your business.  There are many ways to make the recession irrelevant.

4 Quarterly plans (to stay on track). Of course planning doesn’t mean you will automatically achieve everything you want, but I am surprised how often it happens.  Getting clear is the first step.  It can be a lonely as an entrepreneur and planning improves your ability to make the most of a team.

3 values that say it all. The sub-text, the hallmark, the special aroma, the spark that you bring to the world that is uniquely you, and communicate powerfully.  It is why people choose to be with you, work with you, like you and trust you.  When we are confident it all happens naturally, but by thinking about it consciously you can generate consistency and be more memorable. (And make more money more easily)

2 keyword phrases.  When explorers first went to remote parts of the world they often planted their national flag to claim the land.  What part of the internet are you claiming?  You may have more than two phrases what are the top two?

Finally:  on the first day of Christmas my true love (me) turned up to give to me (my way of creating money and value in the world/ my business) one partridge plus pear tree.

What is this gift?  One thing that can fly around,  and one that stays still and grows and bears fruit. They have been delivered to your snow covered doorstep as a package.  All businesses need the running around and the staying still.  Active and passive, doing and thinking, yin and yang, extravert and introvert.

Is your business unbalanced?  Do both sides of you get representation at your (very) senior management meetings? Have you got someone who is on your wave length who naturally contributes what is less natural for you?

In modern times retail Christmas seems to last from Hallowe’en at the end of October till December 24th.  But traditionally the twelve days  went from Christmas Day till January 6th.  So once Christmas Day is past you are still in holiday mood right through the New Year and into the first week.

Thinking is probably the most valuable gift you can give your business.  If you want some help with the foundation thinking about getting the spark into your marketing check out this ecourse.

Enjoy your precious twelve days of Christmas!

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Beautiful countryside, good food, good conversations, visiting places I knew as a child, connecting with where I have come from.   Great memory: sitting in the sunshine on the day before Easter in the company of about 25 relatives (not including my own family who had gone with me!).

Inspirational, relaxing and very satisfying to the soul.  Plus so lovely to see wild country and stone houses built to withstand the weather.  Six hundred miles of driving but I am remarkably relaxed! Why?

1. I took time off!  (and genuinely had a break)

2. My blog posts written while I was in work mode went out while I was away.

3. Website statistics have gone up.

Note to self:

Can take more time off – it is fun and I work better afterwards!

Plan and group activities

More blogging!

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Cambridge were presented as more humourous and relaxed.  The crew were physically lighter and shorter and the cox was a woman.

At the weigh-in there was a clear difference.  By the time the press had had a field day the contrast had become

Substance (Oxford) compared with Style (Cambridge)

Focus compared with Natural Talent

Beast compared with Beauty

In reality there may have been few differences but it is a great lesson in branding.

Which approach appeals to you as a business?  What would the press make of you and your closest competitor?

If you are the Oxford of your niche – well done – keep on winning to stay ahead.

If you have the number 2 position how can you turn it to your advantage?

How are you different?  More importantly, how do your prospects perceive you as different?

If your competitor is more corporate you have the opportunity to be seen as more personal, committed and engaging.  Take inspiration from Avis (the Number 2 car rental company) who used “We try harder” as a slogan which made the public feel less good about Hertz, who were already known as Number 1.

Could your business do with some re-branding spark?

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