Sir Richard Branson will speak at business 2012

How is your business going to develop in 2012?

Learning from experts like Sir Richard Branson who have created great success is one of the best ways to get inspired about taking your business forward.

Business 2012 is a free conference with over 500 events where you can listen to business gurus such as Sir Richard Branson,  Lord Sugar and many many others.  All topics are covered and are aimed at areas that are of vital importance whether you are a start up, and sme (small to medium sized business) or a medium sized business.

This is an important event for the UK.  It is sponsored by Blackberry, (smartphones) Regus (serviced offices) and the Daily Telegraph Business Club (inspiration and how-to for smaller businesses).  Take advantage of what is offered and plan a trip to the O2 from Sunday 18th – Tuesday 20th March.

You can listen to keynote speeches, attend seminars and go to workshops.  The website is a joy – simple and well laid out, and you are encouraged to plan your visit.  This is of course best practise and ensures you get to hear the people who interest you.  The other aspect that is important is to be clear what you hope to gain from being present.

Tactics are most likely to be covered in practical workshops where you can take what you learn and apply it to your business. Strategies for the direction of your business may be more likely to be revealed in seminars, and inspiration and motivation from keynote speeches.  The other gain from listening to well-respected experts is that you will gain credibility with your clients.  You can pass on ideas in newsletters and blog posts, and position yourself more strongly simply by mentioning in conversations that you heard them speak.  Your name becomes associated with the well-nown name in the mind of your client or prospect.

I have heard quite a number of the speakers and am looking forward to hearing what they have to say for 2012.  the economy is unlikely to improve quickly, so it is our responsibility to make our own economy as good as possible.

Secure your tickets for Business 2012 now. When planning your visit bear in mind that the first day – 18th March – is Mother’s Day.

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Employees and business owners take their holidays in August, so how could it be a great time for your small business?  These seven ideas will help your marketing and your business spark generally.

1. You can create a link by having the “have you been away/ have you stayed at home/ what did you do / how was it? conversation. The more links you have with your prospects and clients the more they will feel you understand them, and that they know like and trust you.  Of course similar experiences, likes and dislikes make for better quality links.
2. Holidays are associated with postcards – so send some!  A postcard will have more impact than an email.  You can send some to employees, to suppliers, and customers.  The message can be very relevant to your business and / or simply fun.  Of course you need to have their addresses.  Sending a few real hand-written hand posted cards with real stamps from a real place is the most authentic way to do it, or you can prepare a printed postcard with a hand-written font, take them with you and post them while you are away.
3. August is a great time for sending out real live letters which is an extension on the post card idea.  Why?  Because during the holiday season we feel we owe it to ourselves to enjoy things more.  A letter that is enjoyable to read and has a clear call to action stands a better chance of being noticed. Of course if you include a physical lumpy “thing” it is even more interesting and certainly more enjoyable than facing an overloaded email inbox.  Anything that is not an urgent problem or a message from a friend may simply get lost in email overload on re-entry.
4. Make those difficult phone calls because the unreachable person may be easier to reach during August.  They may pick up the phone or even be covering someone else’s phone.  A business owner covering reception duty is wired for action and decision-making not simply passing on messages.  Phoning in the holiday season is higher risk but every so often you get a winning result.
5. Clearing up is easier to do if normal business life is on hold.  Putting names on databases, catching up with invoicing or reconciling accounts, doing research, reducing the paperwork mountain or simply reading relevant magazines, blogs and social media are all excellent ways of getting that firm foundation so your business can move forward and grow in the Autumn.
6. Take time off to improve the quality of your thinking. Of course relaxation is the real point of a holiday! The problem is that if we get more and more stressed and overstretched the less capable we are of taking time off.  In fact like the hot frog in gradually heating water we do not even realise we are not operating at our best.  Relaxation becomes difficult but so does real focus and concentration.  When “forced” to do nothing and enjoy a holiday the phone and laptop often go along as well as a form of anxious defence, or alternatively illness can strike.  I have lost count of the business owners who felt uneasy without their constant checking mechanisms but once they began to relax became aware of how tense they had previously been.  A jump start like reading a wonderful book, taking exciting exercise, playing a boisterous game with the children can bring that first release.
7. As a business owner, however, you are unlikely to completely switch off for long..even if everything is covered at the office.   The chances are you have a lively mind and are interested in doing things better. Once you have begun to relax your interest will be sparked by new ideas and new opportunities.  Stay in brainstorm mode and just collect the business ideas in a small notebook or on a table napkin.  It only need take a minute or two, but the quality of your thinking is likely to be more creative and confident.  Edit and refine later when you are planning the next stage.

Whether you take a four week holiday or just the odd afternoon here and there the most important thing is to switch off.  It is the best investment you can make in your best business asset. The more you invest in you the easier others will do so, too.

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Blogging Workshop on International Women’s Day

Blogging is such a great way to build company reputation, and leads to more money, and more happiness through self expression.  Many small business owners find writing their website difficult, but have no problem talking about what really matters to them in a blog.

Women are natural bloggers, and can get more spark into their marketing more easily with a blog.

International Women’s Day 8 March 2010 is the date for a blogging workshop led by Jean Wolfe

The workshop will help you gain fluency as well as understanding the interactive benefits of blogging

• What to do before you get started
• How to grab your reader’s attention
• How to write for the other audience – the search engines
• Which blog platform to choose and why
• Where to find stuff to write about and make it relevant
• 7 Principles of Copy-writing which should be obeyed
• How to fit blogging with email, twitter and social media

In honour of National Women’s Day we will also have a look at what women have had to do to get their work read.  They have not always had it so easy …

You will go away with more spark for your business and a clear plan of blogging action – with work done already.  Make the most of this unfair advantage in your blogging career.

Date: Monday March 8^th International Women’s Day

Place Berkshire / Buckinghamshire border UK

Time: 10 am – 2: 30 with an additional hour for personal questions 2:30 – 3;30

Cost: £ 99 which includes three weekly follow up blogging newsletters and an online session on March 29^th. Open to men as well as women.

Bloggers Are Us! will breathe new life into all your communications – even one to one meetings..  But if you have not doubled your investment of £ 100 within six months I will happily refund your ticket.

“It’s your enthusiasm which makes all the difference” KN

“Jean you are a natural-born motivator” AS

“You are always a breath of fresh air and I think in a different way. I also feel better about myself and would like you on tap, please, every day!” PH

Jean Wolfe is a champion of independent businesses and communication that builds business wealth. Ex-drama teacher, ex-publicist for authors, ex-creator of solar powered product markets internationally.

To reserve your place please get in touch via the contact form or the comments below.

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Marketing ideas can be big or small, short term or long term.  They may lead to a marketing plan or to the trial of an idea but either way they take you forward.  Going forward is essential to business life.   To mis-quote Bob Dylan if your business is not getting ideas and busy being born it is busy dying..

But creative ideas tend not to come to us in an orderly way.  It is important to be constantly alert for them, and write them down.  As entrepreneurs we tend to have more ideas per moment than most, and one way of combating any sense of overwhelm or frustration is to record all ideas without judgement, and then process them afterwards.  The ideas will be a treasure trove for ways to improve customer service, (or your life), develop new products and ranges, as well as find  new clients.

The spark and the energy of the new idea is  nurtured.  New ideas often meet resistance – whether from your work or home team – so give them some breathing space before they get out into the world.

What is the point of marketing ideas?

Marketing ideas help your small business to communicate what is special your offer (and you) so that the right people buy more easily more often.  The right marketing ideas help the buying decision to happen more effortlessly.  You have more fun being you, and you make more money so you can make more difference.  Pretty good, huh?

When do you find marketing ideas?

When you are more relaxed.  The shower or the bath is one of the best places – think of Archimedes shouting Eureka ( I have found it) when he was in the bath, or Newton – not slaving away but sitting under an apple tree – when the idea of gravity occurred to him.  It is important to have periods of relaxation during the day.  They give your subconscious a chance to get to work, and you stop getting in your own way.

How do you find marketing ideas?

Go out and about and keep your eyes open.  Watch how people behave when they are buying stuff even if it has nothing to do with your business.  Ideas from other markets can easily work in your own.  Note down anything that seems interesting.  then give yourself a period of time to reflect. Sit in a cafe on your own, read the paper, listen and watch.

If you have a marketing problem get clear first on the problem.  Maybe you want more customers, perhaps you sense that you are not presenting your business as a benefit to your customer, perhaps you need some new product ideas.  The worst way to solve it is by getting desperate – ideas and solutions seem to disappear.

Write out the situation as clearly as you can.   There may be some emotion behind what you are saying to yourself, and it is good to get clear on that, too.   Sometimes we can be simply unaware of what voices are talking in our heads!    Write down the exact words you are saying to yourself and notice the tone of voice you are using.  Simply looking at those words and getting a sense of the emotion will help.  It could be anger, frustration, or sadness, fear or excitement…your emotion will affect the response.

Then write the problem out again as briefly and unemotionally as possible.  Reduce it almost to a formula.  See if you agree with it when it is written out, and if not, do it again to reduce it to its simplest form.  Then shut your notebook and go out and lhave a great day.

Ideas will start to come to you.  By recording them (no matter how crazy) you tell your subconscious to carry on working for you, and you will soon be an organic ideas farm and more and more ideas will flow and later you can choose from the best ones.

When do the marketing ideas come to you?

When you least expect it!  Your subconscious (and the reticular activation part of your brain) can do far more work for you when not constantly interrupted by your conscious mind interfering.  So, as we have said, a relaxed state of mind is the best.  You could be driving back from seeing a client, feeling relaxed when suddently you get a brilliant idea about how to structure the website better.  It may surprise you that is is so simple, and you could wonder why you have not thought of it before.  Be grateful you have had the idea, and write it down.When I have reached my destination I often have a quick refresh of my mind to see what I have been thinking about, and discover all kinds of good marketing ideas. .. and yes, note them down on paper, otherwise I will forget them.  Drawings and doodles are good, too, as they come from the more imaginative side of the brain.

The simple act of clearing ideas out of your mind helps enormously to remind you that you have good ideas, and helps you to act on them, too.

You could be cooking a meal and not thinking about anything when suddenly the question you really need to ask your clients jumps fully formed into your mind.  Or you could be on the point of waking up and you realise that the words for your strap line have arrived!  Walking and other forms of physical exercise are good especially if there is an element of rhythm as it seems to soothe the brain and get you into that relaxed state.

Marketing ideas achieved through this process usually have more vitality and are more sustainable than ideas generated simply through will-power.

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