When is it right to change the name of your brand? It is a big decision. Social media has meant that we can all be better known by our own name which consequently becomes a more valued business asset. A flurry of name changes have been recently taken place in Britain. 197 people changed their [...]
Entries Tagged as 'brand'
Change your name? Change your brand?
October 19th, 2011 · 1 Comment · Branding
Tags:brand·communication
Climate Change summit in Copenhagen – positive impression from World Vision
December 10th, 2009 · No Comments · Inspiration
Image by Getty Images via Daylife The Climate change summit in Copenhagen will affect us all, and we have to hope that concerted action will be taken. So often in the media we hear about the warring parties and the lack of agreement, but maybe this time it will be different. I was encouraged to [...]
Tags:brand
Face to face networking BNI is the daddy
May 15th, 2009 · No Comments · Face to Face Networking
BNI organises breakfast networking meetings worldwide and last year attributed £ 192,000,000 of business to BNI members. This makes BNI a global economy in its own right. This figure (or its yearly equivalent) is read out each week in meetings and largely goes unnoticed by members. It does not directly impact their own business, or [...]
Tags:brand
innocent drinks and Coca Cola
April 13th, 2009 · No Comments · Branding, Uncategorized
So innocent drinks have sold 10% – 20% of their company to Coca Cola and got £ 30 m. innocent have been going for 10 years and wanted to expand into Europe and apparently they will put none of the money into shareholder pockets but use it to get their drinks into fridges in Europe. [...]