Spark into Marketing

Small business marketing ideas and inspiration

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Entries Tagged as 'brand'

Climate Change summit in Copenhagen – positive impression from World Vision

December 10th, 2009 · No Comments · Inspiration

Image by Getty Images via Daylife

The Climate change summit in Copenhagen will affect us all, and we have to hope that concerted action will be taken.  So often in the media we hear about the warring parties and the lack of agreement, but maybe this time it will be different.
I was encouraged to read WorldVision’s [...]

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Tags:brand

Face to face networking BNI is the daddy

May 15th, 2009 · No Comments · Face to Face Networking

BNI organises breakfast networking meetings worldwide and last year attributed £ 192,000,000 of business to BNI members. This makes BNI a global economy in its own right.
This figure (or its yearly equivalent) is read out each week in meetings and largely goes unnoticed by members.  It does not directly impact their own business, or their [...]

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Tags:brand

innocent drinks and Coca Cola

April 13th, 2009 · No Comments · Branding, Uncategorized

So innocent drinks have sold 10% – 20% of their company to Coca Cola and got £ 30 m.  innocent have been going for 10 years and wanted to expand into Europe and apparently they will put none of the money into shareholder pockets but use it to get their drinks into fridges in Europe.
innocent [...]

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Tags:authentic·brand