Spark into Marketing

Small business marketing ideas and inspiration

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Entries Tagged as 'authentic'

From the Royal Wedding to your business

May 19th, 2011 · 2 Comments · Inspiration, Marketing, Words

Did you think in advance that the wedding of Kate and Wills was going to make you feel good? No – me neither.  After all how many royal weddings have turned into good marriages? The track record is fairly dire. But I love celebrations so planned to watch it with a group of friends and [...]

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Tags:authentic·communication

Authentic or professional?

July 30th, 2010 · 1 Comment · Inspiration, Social media

Being authentic is an important value for most of the business owners I have contact with.  (Hey it is important to me, so that’s no surprise!), That generally means having an honest beneficial relationship for both sides, which does not involve any trick sales gimmicks,  fake scarcity, manipulative selling or coercion. Modern marketing is based [...]

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Tags:authentic·spark

Women + internet marketing + vision + plan + fun = a better world

November 2nd, 2009 · No Comments · Inspiration, Internet Marketing

Millionaire Bootcamp for Women held over the last weekend brought together women who know how to make money easily with women who have not done it yet (and want to!) Internet marketing, property, NLP, and speaking were the most popular route to riches, but vision, strategy and above all generosity were the hallmarks of the [...]

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Tags:authentic·plan·spark·women

Complimentary spam comments on your blog

August 8th, 2009 · 1 Comment · Face to Face Networking, Social media, Uncategorized, Words

Spam comments that told a story and did not appear to be spam did fool me and Akismet, the spam terminator on WordPress.    Because they were not just a bunch of dreary keywords, which I guess led back to a dubious site, I actually preferred deleting them.  Well, if you are going to delete spam [...]

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Tags:authentic·blog

Face to Face networking – small business No1 marketing idea

April 14th, 2009 · 1 Comment · Face to Face Networking, Marketing

Face to Face networking is often the preferred marketing idea when people set up their own business. In a larger business you probably had lots of contacts, and a yearly calendar of events, such as awards, exhibitions and conferences where you would keep up with what is happening in your niche.  In a small business [...]

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Tags:authentic·Internet Marketing

innocent drinks and Coca Cola

April 13th, 2009 · No Comments · Branding, Uncategorized

So innocent drinks have sold 10% – 20% of their company to Coca Cola and got £ 30 m.  innocent have been going for 10 years and wanted to expand into Europe and apparently they will put none of the money into shareholder pockets but use it to get their drinks into fridges in Europe. [...]

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Tags:authentic·brand