Spark into Marketing

Spark into Marketing is a blog about marketing ideas, and the best way to develop your business.

It is about being inspired to do marketing and see it as a great opportunity, rather than a tough unpleasant battle or simply for companies with deep pockets.

The truth is that you are in the business of marketing – whatever you do.  If there are not enough people or organisations who value you and pay what you want, your work cannot get out into the world and make a difference.  Plus you won’t have enough money – not good!

Marketing can appear in many shapes, and be called many different names.  What is right for one company will not be right for another.  It all depends on who you like to work with, and what you bring to the party.  Marketing with a bit of spark gets more results and is more enjoyable.

Marketing will seem like a horrible task when:

You have to force yourself to do it at all

Decisions are taken and re-taken and re-taken…

Successes are not nurtured

Failures are not analysed

One activity is thought to be “the answer” for ever

Values and fulfilment are left out

A scattergun approach is used with no time to follow up results

There is no clarity about the ideal client

No confidence about what is special about your business

No integration between ideas

Spark into Marketing

Marketing ideas turn into successful results when they develop from preliminary thinking.  Then the thinking is put to one side and imagination and spark come into play.  Finally there is enough of a system to give the ideas a chance to get out in the world consistently.