You’ve even been given roses, chocolate, champagne but somehow you don’t feel “right.”  If you are out for a meal you sneak a look at the other couples around and notice some look happy and some are distinctly miserable.

Your expectations were high, but they were not met.

And that is the trouble with Valentine’s Day – with life – and even business.  High expectations that others will play their part in the way we want often leads to disappointment!

Your clients can feel the same way.

If they have been promised something amazing and you don’t deliver they feel let down.  Not only in the products and services you offer but the way they are treated.  If you have promised something and you go beyond their expectations they feel wonderful.  Plus they are more likely to think you are wonderful, too.  You end up with that precious thing: customer loyalty based on good customer service.

So take a tip from Valentine’s Day without the whole commercial bit.  Be the best partner you could be – without judging what you receive.  Give something unexpected to your clients.  If you feel it is appropriate maybe flowers or chocolates could be just the thing.

Your clients have reached out to connect with you.  And having a meaningful connection with another human being is a form of love.

Spread the love without raising the temperature of romantic lurve.