Give away a book you love on World Book Night. Choose your favourite from the books selected, and apply to be one of the people giving away books in your area. You can give them away where you choose. It sounds so incredible it can hardly be true. It is thanks to the individuals and [...]
Entries Tagged as 'Words'
Give away books on World Book Night 2012 – more givers needed by 1st Feb
January 23rd, 2012 · No Comments · Inspiration, Words
Tags:books
Words for your business – passwords
November 18th, 2011 · No Comments · Technology, Words
Words are the backbone of your business – but don’t forget the passwords you use! They will not feature in your copywriting and are not seen by clients but they are available to hackers. Keep a record of your passwords on a spreadsheet, or in a notebook. It can be very easy to forget them [...]
Tags:copywriting
From the Royal Wedding to your business
May 19th, 2011 · 2 Comments · Inspiration, Marketing, Words
Did you think in advance that the wedding of Kate and Wills was going to make you feel good? No – me neither. After all how many royal weddings have turned into good marriages? The track record is fairly dire. But I love celebrations so planned to watch it with a group of friends and [...]
Tags:authentic·communication
Book lovers turning to Kindle?
January 31st, 2011 · 1 Comment · Technology, Words
Image via Wikipedia Are you a book lover? Does the smell, the feel of the book in your hand, the joy of just looking at the covers please you even before you have read a word? If yes, you are definitely a book lover. Me too. Have you bought a Kindle? Or have decided against [...]
Do spelling mistakes matter in emails, websites and online reports?
January 21st, 2011 · 5 Comments · Words
I have often been told that spelling mistakes don’t matter on the internet because it means that the email, website, or report is written by a real human being. Real human beings have flaws and therefore the occasional flaw helps to build credibility. There is no hard and fast rule these days as spelling mistakes [...]
Tags:language
World Internet Summit – the …. guy or gal?
November 29th, 2010 · No Comments · Branding, Words
World Internet Summit came to London earlier this month. I have been wanting to go for some time, and was pleased to be there at last. As a marketer I am always interested in how events and people communicate their brand. Quite apart from the training (which I will save for another post) I did [...]
Tags:Internet Marketing
Email marketing that is so valuable your readers pay you
April 8th, 2010 · No Comments · Uncategorized, Words
Image by KayVee.INC via Flickr Email marketing that is so valuable your readers pay you would be a great way to make money – provided your emails are valued by your readers. In reality your emails are in hand-to-hand fighting in the inbox with spam and other email messages and could be beaten. One way [...]
Tags:email
National Poetry Day – your creative self
March 21st, 2010 · No Comments · Inspiration, Words
National Poetry Day is a great opportunity to get re-inspired. Poetry inspires us by getting to the heart of it all. Suddenly we see things in a different light, we think and feel in a new way and then become renewed ourselves. We all need constant inspriation in our work, as a way of connecting [...]
Tags:poetry
Finish the job cleanly and take away the radiator – it is the best marketing.
March 12th, 2010 · No Comments · Bit of a Rant, Technology, Words
Finish the job and complete the project to wow your customer. The trouble is that jobs often drag on, and change shape without having a sense of completion. In fact your customers may not really know whether you have done a good job or not, but they will certainly be able to tell if the [...]
Tags:customer service
Complimentary spam comments on your blog
August 8th, 2009 · 1 Comment · Face to Face Networking, Social media, Uncategorized, Words
Spam comments that told a story and did not appear to be spam did fool me and Akismet, the spam terminator on WordPress. Because they were not just a bunch of dreary keywords, which I guess led back to a dubious site, I actually preferred deleting them. Well, if you are going to delete spam [...]