Spark into Marketing

Small business marketing ideas and inspiration

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Entries Tagged as 'Social media'

Authentic or professional?

July 30th, 2010 · No Comments · Inspiration, Social media

Being authentic is an important value for most of the business owners I have contact with.  (Hey it is important to me, so that’s no surprise!),
That generally means having an honest beneficial relationship for both sides, which does not involve any trick sales gimmicks,  fake scarcity, manipulative selling or coercion.
Modern marketing is based on open-ness [...]

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Tags:authentic·spark

Social networks viewed as entertainment

May 20th, 2010 · No Comments · Social media

Image via Wikipedia

Research is showing that internet social networks are becoming viewed as “Entertainment” and second only to television.
According to Edelman the public relations company that carried out the research on 1,000 people in the US and the UK seventy-three percent of 18-24 year olds in the US and 61 percent in the UK [...]

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Tags:facebook·Social media

Blogging Workshop on International Women’s Day 2010

February 11th, 2010 · No Comments · Inspiration, Internet Marketing, Social media, Uncategorized

Image by orangeacid via Flickr

Blogging Workshop on International Women’s Day

Blogging is such a great way to build company reputation, and leads to more money, and more happiness through self expression.  Many small business owners find writing their website difficult, but have no problem talking about what really matters to them in a blog.
Women [...]

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Tags:blog·Internet Marketing·Marketing·marketing ideas

Roundup of the Twitterverse in 2009 according to the BBC

December 31st, 2009 · No Comments · Social media

Image via CrunchBase

2009 seen through Twitter activity helps us to realise how communication is changing.  The role of the web has been extended as twitter became more mainstream.
The 3 most striking features seem to be
twitter bystanders are ahead of the traditional “newsgatherers” even at formal political events (G20, Iran)
twitter is a place where people want [...]

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Tags:twitter

London is capital of twitter says founder @ev

September 12th, 2009 · No Comments · Inspiration, Social media, Uncategorized

One of the three founders of twitter Evan Williams (@ev) says that London is the twitter capital for the second year  running.
He revealed this on Newsnight interviewed by Kirsty Wark.  I am a little astonished, as most of the people I meet on twitter are from the US!
I am often asked what is the point [...]

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Tags:twitter

Stephen Fry on twitter – increase from 98 000 to 747 000 followers

September 9th, 2009 · 1 Comment · Social media

In February when the Times published a guide to the Top 50 celebrities on twitter Stephen Fry was number one with 98,616 followers.
A moment ago when I checked he had 747,736.
The online world has grown rapidly over the last six months so it is not surprising – however the rate of the growth is amazing..
Stephen [...]

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Tags:twitter

Complimentary spam comments on your blog

August 8th, 2009 · 1 Comment · Face to Face Networking, Social media, Uncategorized, Words

Spam comments that told a story and did not appear to be spam did fool me and Akismet, the spam terminator on Wordpress.    Because they were not just a bunch of dreary keywords, which I guess led back to a dubious site, I actually preferred deleting them.  Well, if you are going to delete spam [...]

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Tags:authentic·blog

Happy 3 month blog birthday

July 15th, 2009 · 3 Comments · Inspiration, Social media

My blog is three months old!  As with all anniversaries it is a good idea to celebrate so please help yourself to a piece of virtual cake and help me blow out the candles!
The other good thing about anniversaries is that they create a natural opportunity to look back and look forward.
What are my thoughts [...]

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Tags:anniversary·blog

#follow friday or Fabulous Friday – let us know

June 5th, 2009 · No Comments · Inspiration, Social media

twitter’s #followfriday is a chance to give public recognition (twitter recognition so it is nearly the same thing) to people who contribute. Because they give value you want to tell other people about them. It is an excellent way of creating connection and standing up for who or what you know like and [...]

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Tulips or twitter?

May 21st, 2009 · No Comments · Social media

Tulips are on show this week in London at the world-famous Chelsea Flower Show which set me thinking.
What is the difference between tulips and twitter?
Twitter is the subject du jour for the press.  People are joining twitter in their thousands and this is creating publicity which in turn boosts twitter.
It has become a craze.
I am [...]

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Tags:twitter