The world wide figures for Britain’s Got Talent have been phenomenal. Susan Boyle’s videos have been watched more than those of Barack Obama. Something is going on and there are powerful lessons for your business. 1. It reminds you that it is all about the audience. Unlike the Apprentice (apparently about business but more of [...]
Entries Tagged as 'Marketing'
8 Reasons why “Britain’s Got Talent” is important for your business.
May 31st, 2009 · 1 Comment · Bit of a Rant, Inspiration, Internet Marketing, Marketing
Tags:susan boyle
7 Reasons why Susan Boyle’s got talent
May 25th, 2009 · 1 Comment · Marketing
Susan Boyle has qualified for the finals of “Britain’s Got Talent.” What is special about her? After all there are plenty of dowdy middle-aged women with good voices who do well in the first rounds of a competition but never qualify for the final. Why has Susan Boyle’s video been downloaded 58 million times? Why [...]
Tags:spark·susan boyle
Amazon or Barclays customer service?
May 11th, 2009 · No Comments · Bit of a Rant, Marketing
On Saturday morning I was paying some bills online. As it was Saturday I set the date for the payment transfer for Monday (2 days later) as I thought that would be reasonable. I couldn’t process the payment because, Barclays Bank told me, I had to set the date to “immediate”. Was it easy to [...]
Tags:customer service
Small business marketing idea – give it away
May 4th, 2009 · 2 Comments · Inspiration, Marketing, Uncategorized
Recently in a food shop I caught sight of a wonderful array of oils and vinegars. The whole display reminded me of being in France or Italy and was extremely attractive, and felt authentic. I enjoyed seeing the large containers and the small sample dishes filled with different scented and coloured oils. Without thinking, I [...]
Tags:give away
Small business marketing for the biggest competitor
April 30th, 2009 · No Comments · Internet Marketing, Marketing
Small businesses face a lot of competition. Who or what is the biggest competitor? Is the the same-size company offering a broadly similar service? Is it the bigger competitor with a well established brand name and deeper pockets who can afford to pay more to get a client? Is it the hundred other ways that [...]
WordPress.org WordPress.com – API key
April 25th, 2009 · 1 Comment · Branding, Marketing, Social media, Technology
When I first heard about WordPress I assumed that it was one entity and similar to Blogger or Typepad. You pick from your prescribed themes and off you go. This is true for WordPress.com. At WordPress.com your blog is hosted on the WordPress.com site so effectively you have the benefit of the masses of traffic [...]
Social media marketing plan – path made by robots!
April 17th, 2009 · No Comments · Bit of a Rant, Inspiration, Internet Marketing, Marketing, Social media
Great day yesterday! I am starting to link my sites so that there are paths from one to another and getting a bit of robot power to make the way easier. This blog is now my twitter website link, and I have put a link back from my site Creative Spark Communications to this blog. [...]
Face to Face networking – small business No1 marketing idea
April 14th, 2009 · 1 Comment · Face to Face Networking, Marketing
Face to Face networking is often the preferred marketing idea when people set up their own business. In a larger business you probably had lots of contacts, and a yearly calendar of events, such as awards, exhibitions and conferences where you would keep up with what is happening in your niche. In a small business [...]