Small business marketing ideas come at you at all times of the day and night. While many small business owners may not have hearts that beat faster at the thought of a marketing plan, a marketing idea can be like the spark of a firework and energise you.
Marketing ideas can be big or small, short [...]
Entries Tagged as 'Marketing'
Small business marketing ideas to spark your business progress
January 26th, 2010 · 1 Comment · Inspiration, Marketing
Marketing idea: customer loyalty or new customer?
January 11th, 2010 · No Comments · Branding, Marketing
Customer loyalty is what all business owners want to achieve. Loyal customers keep on coming back and help your business to be more profitable.
Every small business owner knows that customers who know like and trust you are more likely to stay with you.
Provided you can keep on pleasing the customer they are unlikely to want [...]
Tags:customer loyalty
Simon Cowell or audience – who wins X Factor?
December 11th, 2009 · 1 Comment · Inspiration, Marketing
Image via Wikipedia
Comments by Simon Cowell in the semi-finals of X Factor last weekend suggested to me that he thought Danyl was the best contender to win the competition. Evidence? He said that his was the best first audition ever, and seemed a little warmer in his approval of him than the other three contestants.
My [...]
Tags:TV
The perfect marketing (and internet marketing) conference or event
December 3rd, 2009 · No Comments · Internet Marketing, Marketing, Uncategorized
Marketing and internet marketing conferences are part of the product offering of many gurus and would-be gurus.
Unlike professional qualifications there are no requirements for continuing professional development in marketing a business, but those attending hope that their business will increase significantly.
From the viewpoint of the conference organiser there may be additional money to the entrance [...]
Tags:events
Not just an anniversary a Marks and Spencers 125 year anniversary
October 19th, 2009 · 1 Comment · Marketing
Marks and Spencer is celebrating 125 years of trading.
Quite an achievement for any business. This is not just an ordinary anniversary .. as they say in the TV ad – but an extra special anniversary in this year of retail problems. What can a business owner learn?
1. Celebrate your anniversaries. Whether it is one year [...]
Tags:anniversary
Creative spam with a story fools Akismet and interests me
June 30th, 2009 · 1 Comment · Marketing
Spam is getting more creative! I have just received 20 spam comments which Akismet (the Wordpress anti-spam device) has let through its filter, and presented to me to delete or approve.
When I read the first one I was not sure if it was spam.
It started with a feel good quote. I am completely in favour [...]
Tags:blog
8 Reasons why “Britain’s Got Talent” is important for your business.
May 31st, 2009 · 1 Comment · Bit of a Rant, Inspiration, Internet Marketing, Marketing
The world wide figures for Britain’s Got Talent have been phenomenal. Susan Boyle’s videos have been watched more than those of Barack Obama. Something is going on and there are powerful lessons for your business.
1. It reminds you that it is all about the audience. Unlike the Apprentice (apparently about business but more of a [...]
Tags:susan boyle
7 Reasons why Susan Boyle’s got talent
May 25th, 2009 · 1 Comment · Marketing
Susan Boyle has qualified for the finals of “Britain’s Got Talent.”
What is special about her? After all there are plenty of dowdy middle-aged women with good voices who do well in the first rounds of a competition but never qualify for the final.
Why has Susan Boyle’s video been downloaded 58 million times? Why has she [...]
Tags:spark·susan boyle
Amazon or Barclays customer service?
May 11th, 2009 · No Comments · Bit of a Rant, Marketing
On Saturday morning I was paying some bills online. As it was Saturday I set the date for the payment transfer for Monday (2 days later) as I thought that would be reasonable.
I couldn’t process the payment because, Barclays Bank told me, I had to set the date to “immediate”.
Was it easy [...]
Tags:customer service
Small business marketing idea – give it away
May 4th, 2009 · 2 Comments · Inspiration, Marketing, Uncategorized
Recently in a food shop I caught sight of a wonderful array of oils and vinegars.
The whole display reminded me of being in France or Italy and was extremely attractive, and felt authentic. I enjoyed seeing the large containers and the small sample dishes filled with different scented and coloured oils. [...]
Tags:give away