Spark into Marketing

Small business marketing ideas and inspiration

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Entries Tagged as 'Inspiration'

Simon Cowell or audience – who wins X Factor?

December 11th, 2009 · 1 Comment · Inspiration, Marketing

Image via Wikipedia Comments by Simon Cowell in the semi-finals of X Factor last weekend suggested to me that he thought Danyl was the best contender to win the competition.  Evidence?  He said that his was the best first audition ever, and seemed a little warmer in his approval of him than the other three [...]

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Tags:TV

Climate Change summit in Copenhagen – positive impression from World Vision

December 10th, 2009 · No Comments · Inspiration

Image by Getty Images via Daylife The Climate change summit in Copenhagen will affect us all, and we have to hope that concerted action will be taken.  So often in the media we hear about the warring parties and the lack of agreement, but maybe this time it will be different. I was encouraged to [...]

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Tags:brand

Twitter or not to twitter for small business marketing

November 26th, 2009 · 1 Comment · Inspiration, Internet Marketing

Twitter is often treated as a double edged sword.  It has kudos in the media for its newness, strangeness and rapid growth.  These same qualities can often put off a small business owner.  Many an internet-savvy marketer has confessed that they didn’t “get” it for a long time.  So what is the average small business [...]

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Tags:spark·twitter

National Women’s Enterprise Day – women marketing naturally

November 17th, 2009 · 5 Comments · Face to Face Networking, Inspiration, Internet Marketing

National Women’s Enterprise Day on Wednesday 17 November reminds us that women in business is no longer the exception.  A more feminine business model has been vividly handed on as a legacy by Anita Roddick and Laura Ashley to every woman dreaming at the kitchen table.  The number of inspiring examples of women doing business [...]

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Tags:Internet Marketing·networking groups·women

Women + internet marketing + vision + plan + fun = a better world

November 2nd, 2009 · No Comments · Inspiration, Internet Marketing

Millionaire Bootcamp for Women held over the last weekend brought together women who know how to make money easily with women who have not done it yet (and want to!) Internet marketing, property, NLP, and speaking were the most popular route to riches, but vision, strategy and above all generosity were the hallmarks of the [...]

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Tags:authentic·plan·spark·women

Online road tax renewal- good customer service from DVLA

October 9th, 2009 · No Comments · Inspiration

What a pleasure! Good efficient customer service from a government-type organisation! My road tax became due and I was excited to read on the form that my car qualifies for payment of only £35.   I rushed off to the Post Office with what I thought were all the forms needed. I had completely forgotten [...]

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Tags:customer service

National Poetry Day contribution “Justice at Work”

October 8th, 2009 · 1 Comment · Bit of a Rant, Inspiration, Uncategorized

It is National Poetry Day.  Here is my contribution especially for anyone (male or female) who has suffered in a totalitarian work environment. Hope you like it!  Poetry is such a great way to express imaginative ideas. Justice at work As the bullies come near in the playground I go quiet, neutral. Skirt length unremarkable, [...]

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Tags:spark

London is capital of twitter says founder @ev

September 12th, 2009 · No Comments · Inspiration, Social media, Uncategorized

One of the three founders of twitter Evan Williams (@ev) says that London is the twitter capital for the second year  running. He revealed this on Newsnight interviewed by Kirsty Wark.  I am a little astonished, as most of the people I meet on twitter are from the US! I am often asked what is [...]

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Tags:twitter

Endings create the next beginning

September 3rd, 2009 · No Comments · Inspiration

Endings are usually not as exciting as beginnings.  I am often reminded of George Bernard Shaw’s comment about personal attraction:  “any fool can start a love affair, but it takes a genius to end one successfully.” My personal feeling is that getting the quality of the ending as good as possible prepares the best foundation [...]

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Tags:spark

Dragons’ Den – best entrepreneur yet

July 23rd, 2009 · 2 Comments · Inspiration

What a pleasure to watch Dragon’s Den last night on BBC TV and see admiration from the dragons for one of the entrepreneurs. While it is obviously good television to have them be abusive to the hopefuls it does not do the image of business much good.  The dragons look cold and you feel embarrassed [...]

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Tags:female entrepreneur·TV