Being authentic is an important value for most of the business owners I have contact with. (Hey it is important to me, so that’s no surprise!),
That generally means having an honest beneficial relationship for both sides, which does not involve any trick sales gimmicks, fake scarcity, manipulative selling or coercion.
Modern marketing is based on open-ness [...]
Entries Tagged as 'Inspiration'
Authentic or professional?
July 30th, 2010 · No Comments · Inspiration, Social media
Mary Portas – queen of greengrocers and local shops
June 23rd, 2010 · No Comments · Branding, Inspiration
Mary Portas Queen of Shops BBC programme is helping small local businesses. This week she focussed on a greengrocers. It was excellent TV – we saw drama and disagreements, and excellent business and marketing inspiration.
How could a business owner benefit from the programme?
Mary herself comes across as very authentic and natural. She doesn’t [...]
Ada Lovelace Day – anniversary for inspiring women in science and technology
March 24th, 2010 · 1 Comment · Inspiration
Ada Lovelace Day is in memory of Ada King, daughter of the poet Lord Byron, who became Countess of Lovelace, and died in 1852. Her Automatic Engine is credited as being the first computer programme. The opportunity for this day is to give credit to women who inspired interest in science, maths and technology by [...]
Tags:anniversary·blog·women
Ada Lovelace post –
March 24th, 2010 · No Comments · Inspiration
Ada Lovelace is not seeing the light of day. Just checking with this post. Firefox problems? Couldn’t be a jinx on Ada.
Tags:anniversary
Women in technology – blogging on Ada Lovelace Day
March 23rd, 2010 · No Comments · Inspiration
Image via Wikipedia
Ada Lovelace is thought to be the first computer programmer. She died in 1852 aged only 37. She was the daughter of the poet Lord Byron, but he played no part in her life.
Ada Lovelace day on March 24th is an opportunity for bloggers everywhere to acknowledge women in science and technology who [...]
National Poetry Day – your creative self
March 21st, 2010 · No Comments · Inspiration, Words
National Poetry Day is a great opportunity to get re-inspired.
Poetry inspires us by getting to the heart of it all. Suddenly we see things in a different light, we think and feel in a new way and then become renewed ourselves. We all need constant inspriation in our work, as a way of connecting [...]
Tags:poetry
Valentine’s Day card images with spark
February 14th, 2010 · No Comments · Inspiration
Image via Wikipedia
Do you get a card on Valentine’s Day? Did you give one? (or more).
It is often the thought behind the card which is more important than the physical thing itself. Look at the Valentine’s Day images that one husband has given to his wife over the last few years.
These have got real spark. [...]
Tags:spark
Blogging Workshop on International Women’s Day 2010
February 11th, 2010 · No Comments · Inspiration, Internet Marketing, Social media, Uncategorized
Image by orangeacid via Flickr
Blogging Workshop on International Women’s Day
Blogging is such a great way to build company reputation, and leads to more money, and more happiness through self expression. Many small business owners find writing their website difficult, but have no problem talking about what really matters to them in a blog.
Women [...]
10 end-of-the-month small business activities
February 8th, 2010 · 2 Comments · Bit of a Rant, Inspiration
“End of the month” – the words conjure up a sense of completion. We usually think of the end of the month in terms of sales (money in, mostly) but of course the end of the month is a regular chance to look at what has happened, and to confirm the next steps.
1. Sales made.
How [...]
Tags:small business
Small business marketing ideas to spark your business progress
January 26th, 2010 · 1 Comment · Inspiration, Marketing
Small business marketing ideas come at you at all times of the day and night. While many small business owners may not have hearts that beat faster at the thought of a marketing plan, a marketing idea can be like the spark of a firework and energise you.
Marketing ideas can be big or small, short [...]