So innocent drinks have sold 10% – 20% of their company to Coca Cola and got £ 30 m. innocent have been going for 10 years and wanted to expand into Europe and apparently they will put none of the money into shareholder pockets but use it to get their drinks into fridges in Europe.
innocent [...]
Entries Tagged as 'Branding'
innocent drinks and Coca Cola
April 13th, 2009 · No Comments · Branding, Uncategorized
Before the first post on your blog
April 11th, 2009 · No Comments · Branding
7 questions to ask yourself before you click that mouse:
1. What is the point of the blog? This is the most direct question to ask. If you are helping people, who are they? How do you help?
2. What’s in it for Me? No point doing it if you don’t have the energy. Money? Status? Freedom? [...]
Tags:blog·Internet Marketing
Oxford or Cambridge – which are you?
March 30th, 2009 · No Comments · Branding
Oxford were the favourites at this year’s Boat Race. They were the heavyweights (pun intended), serious, focussed, and they visualised their feet smashing down on the faces of their opponents. (Yes, really.)
Cambridge were presented as more humourous and relaxed. The crew were physically lighter and shorter and the cox was a woman.
At [...]