Spark into Marketing

Small business marketing ideas and inspiration

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Entries Tagged as 'Branding'

Susan Boyle – branding branding

April 24th, 2009 · 1 Comment · Branding

So Susan Boyle who made such impact on the Britain’s Got Talent TV show for being ordinary and having an extraordinary voice wants to look less ordinary. If you don’t know about her watch this video. Susan Boyle on \"Britain\'s Got Talent\" She’s lively, funny, disarmingly honest (never been kissed), and what I found really [...]

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Tags:susan boyle

Apprentice

April 23rd, 2009 · No Comments · Branding

I watched The Apprentice last night. In previous years I have been excited and interested to see what went on and have enjoyed the variety of tasks. Last year Margaret and Nick seemed to come into their own more and became interesting in their own right. Have I seen too many of them now? Or [...]

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Tags:apprentice

Wedgewood Spode Waterford Crystal – going? gone?

April 19th, 2009 · No Comments · Bit of a Rant, Branding

I went into a very beautiful kitchen and china shop on Saturday and was surprised to see Wedgewood mugs on the shelf. I had thought the company had gone down. Two very friendly assistants told me that they can still get stock, as they can for other companies in the group .. Spode, Royal Worcester, [...]

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Tags:household name

innocent drinks and Coca Cola

April 13th, 2009 · No Comments · Branding, Uncategorized

So innocent drinks have sold 10% – 20% of their company to Coca Cola and got £ 30 m.  innocent have been going for 10 years and wanted to expand into Europe and apparently they will put none of the money into shareholder pockets but use it to get their drinks into fridges in Europe. [...]

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Tags:authentic·brand

Before the first post on your blog

April 11th, 2009 · No Comments · Branding

7 questions to ask yourself before you click that mouse: 1.  What is the point of the blog? This is the most direct question to ask. If you are helping people, who are they? How do you help? 2.  What’s in it for Me? No point doing it if you don’t have the energy.  Money? [...]

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Tags:blog·Internet Marketing

Oxford or Cambridge – which are you?

March 30th, 2009 · No Comments · Branding

Oxford were the favourites at this year’s Boat Race.  They were the heavyweights (pun intended), serious, focussed, and they visualised their feet smashing down on the faces of their opponents.  (Yes, really.) Cambridge were presented as more humourous and relaxed.  The crew were physically lighter and shorter and the cox was a woman. At the [...]

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Tags:Marketing·spark