Mary Portas Queen of Shops BBC programme is helping small local businesses. This week she focussed on a greengrocers. It was excellent TV – we saw drama and disagreements, and excellent business and marketing inspiration.
How could a business owner benefit from the programme?
Mary herself comes across as very authentic and natural. She doesn’t [...]
Entries Tagged as 'Branding'
Mary Portas – queen of greengrocers and local shops
June 23rd, 2010 · No Comments · Branding, Inspiration
20 year anniversary for The Simpsons
January 12th, 2010 · No Comments · Branding
Image via Wikipedia
The Simpson are 20 years old! When the programme first started it was rebellious and iconoclastic. It was not aired here in the UK for some time. I remember neighbours who had gone to live in the States saying how they loved it, but many of their new friends didn’t feel comfortable with [...]
Tags:customer loyalty
Marketing idea: customer loyalty or new customer?
January 11th, 2010 · No Comments · Branding, Marketing
Customer loyalty is what all business owners want to achieve. Loyal customers keep on coming back and help your business to be more profitable.
Every small business owner knows that customers who know like and trust you are more likely to stay with you.
Provided you can keep on pleasing the customer they are unlikely to want [...]
Tags:customer loyalty
Strictly Come Dancing marketing idea – be authentic
December 20th, 2009 · No Comments · Branding, Inspiration
A really superb dancer failed to win a reality-show dance competition. The winner of Strictly Come Dancing had more personality which was preferred by the audience to dancing ability.
The judges gave higher marks to Ricky Whittle, who had more talent, but Chris Hollins was the winner voted by the public. And the public [...]
Tags:TV
Which is the real Simon Cowell – or famous star – on twitter?
October 8th, 2009 · 2 Comments · Branding
“How do you know which is the real Simon Cowell on twitter? I want to follow him and there are lots to choose from.”
I was asked this question yesterday and had to confess I didn’t know. The ones that say “the real Simon Cowell” are no more likely to be right than the others.
It was [...]
Tags:twitter
Google brand gains from 40 year space anniversary
July 22nd, 2009 · 1 Comment · Branding
Google is making the most of the 40 year anniversary of Apollo 11 on 16th July. Data from the space missions together with information from NASA is introduced by astronauts who went into space.
This information about space is presented as an extension of Google Earth, so effectively Google lets you look around all corners of [...]
Tags:anniversary
Wordpress.org Wordpress.com – API key
April 25th, 2009 · 1 Comment · Branding, Marketing, Social media, Technology
When I first heard about Wordpress I assumed that it was one entity and similar to Blogger or Typepad.
You pick from your prescribed themes and off you go. This is true for Wordpress.com. At Wordpress.com your blog is hosted on the Wordpress.com site so effectively you have the benefit of the [...]
Susan Boyle – branding branding
April 24th, 2009 · 1 Comment · Branding
So Susan Boyle who made such impact on the Britain’s Got Talent TV show for being ordinary and having an extraordinary voice wants to look less ordinary.
If you don’t know about her watch this video.
Susan Boyle on \"Britain\'s Got Talent\"
She’s lively, funny, disarmingly honest (never been kissed), and what I found really amazing was the [...]
Tags:susan boyle
Apprentice
April 23rd, 2009 · No Comments · Branding
I watched The Apprentice last night. In previous years I have been excited and interested to see what went on and have enjoyed the variety of tasks. Last year Margaret and Nick seemed to come into their own more and became interesting in their own right. Have I seen too many of [...]
Tags:apprentice
Wedgewood Spode Waterford Crystal – going? gone?
April 19th, 2009 · No Comments · Bit of a Rant, Branding
I went into a very beautiful kitchen and china shop on Saturday and was surprised to see Wedgewood mugs on the shelf. I had thought the company had gone down.
Two very friendly assistants told me that they can still get stock, as they can for other companies in the group .. Spode, [...]
Tags:household name