When is it right to change the name of your brand? It is a big decision. Social media has meant that we can all be better known by our own name which consequently becomes a more valued business asset. A flurry of name changes have been recently taken place in Britain. 197 people changed their [...]
Entries Tagged as 'Branding'
Change your name? Change your brand?
October 19th, 2011 · 1 Comment · Branding
Tags:brand·communication
World Internet Summit – the …. guy or gal?
November 29th, 2010 · No Comments · Branding, Words
World Internet Summit came to London earlier this month. I have been wanting to go for some time, and was pleased to be there at last. As a marketer I am always interested in how events and people communicate their brand. Quite apart from the training (which I will save for another post) I did [...]
Tags:Internet Marketing
twitter gets a new look
October 15th, 2010 · 1 Comment · Branding, Social media
Twitter repositioned with a new look A new look for twitter has just been launched which makes it easier to navigate and follow links. You get a double page spread effect – rather like the Read mode in Word, which looks a little more relaxed on the page. The interesting aspect of this for me [...]
Tags:twitter
Mary Portas – queen of greengrocers and local shops
June 23rd, 2010 · No Comments · Branding, Inspiration
Mary Portas Queen of Shops BBC programme is helping small local businesses. This week she focussed on a greengrocers. It was excellent TV – we saw drama and disagreements, and excellent business and marketing inspiration. How could a business owner benefit from the programme? Mary herself comes across as very authentic and natural. She doesn’t [...]
20 year anniversary for The Simpsons
January 12th, 2010 · No Comments · Branding
Image via Wikipedia The Simpson are 20 years old! When the programme first started it was rebellious and iconoclastic. It was not aired here in the UK for some time. I remember neighbours who had gone to live in the States saying how they loved it, but many of their new friends didn’t feel comfortable [...]
Tags:customer loyalty
Marketing idea: customer loyalty or new customer?
January 11th, 2010 · No Comments · Branding, Marketing
Customer loyalty is what all business owners want to achieve. Loyal customers keep on coming back and help your business to be more profitable. Every small business owner knows that customers who know like and trust you are more likely to stay with you. Provided you can keep on pleasing the customer they are unlikely [...]
Tags:customer loyalty
Strictly Come Dancing marketing idea – be authentic
December 20th, 2009 · No Comments · Branding, Inspiration
A really superb dancer failed to win a reality-show dance competition. The winner of Strictly Come Dancing had more personality which was preferred by the audience to dancing ability. The judges gave higher marks to Ricky Whittle, who had more talent, but Chris Hollins was the winner voted by the public. And the public had [...]
Tags:TV
Which is the real Simon Cowell – or famous star – on twitter?
October 8th, 2009 · 2 Comments · Branding
“How do you know which is the real Simon Cowell on twitter? I want to follow him and there are lots to choose from.” I was asked this question yesterday and had to confess I didn’t know. The ones that say “the real Simon Cowell” are no more likely to be right than the others. [...]
Tags:twitter
Google brand gains from 40 year space anniversary
July 22nd, 2009 · 1 Comment · Branding
Google is making the most of the 40 year anniversary of Apollo 11 on 16th July. Data from the space missions together with information from NASA is introduced by astronauts who went into space. This information about space is presented as an extension of Google Earth, so effectively Google lets you look around all corners [...]
Tags:anniversary
WordPress.org WordPress.com – API key
April 25th, 2009 · 1 Comment · Branding, Marketing, Social media, Technology
When I first heard about WordPress I assumed that it was one entity and similar to Blogger or Typepad. You pick from your prescribed themes and off you go. This is true for WordPress.com. At WordPress.com your blog is hosted on the WordPress.com site so effectively you have the benefit of the masses of traffic [...]