Spark into Marketing

Small business marketing ideas and inspiration

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Entries Tagged as 'Bit of a Rant'

Finish the job cleanly and take away the radiator – it is the best marketing.

March 12th, 2010 · No Comments · Bit of a Rant, Technology, Words

Finish the job and complete the project to wow your customer.
The trouble is that jobs often drag on, and change shape without having a sense of completion.  In fact your customers may not really know whether you have done a good job or not, but they will certainly be able to tell if the project [...]

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Tags:customer service

10 end-of-the-month small business activities

February 8th, 2010 · 2 Comments · Bit of a Rant, Inspiration

“End of the month” – the words conjure up a sense of completion.  We usually think of the end of the month in terms of sales (money in, mostly) but of course the end of the month is a regular chance to look at what has happened, and to confirm the next steps.
1.  Sales made.
How [...]

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Tags:small business

National Poetry Day contribution “Justice at Work”

October 8th, 2009 · 1 Comment · Bit of a Rant, Inspiration, Uncategorized

It is National Poetry Day.  Here is my contribution especially for anyone (male or female) who has suffered in a totalitarian work environment.
Hope you like it!  Poetry is such a great way to express imaginative ideas.
Justice at work
As the bullies come near in the playground
I go quiet, neutral.
Skirt length unremarkable, occupied
Don’t catch their eye
Hold my [...]

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Tags:spark

Oscar time at Marlow FM for one of the Business Radio shows?

June 19th, 2009 · 2 Comments · Bit of a Rant, Inspiration

The Awards ceremony at Marlow FM will have one thing in common with the Oscars and the BAFTAs … awards!

Forget the famous film stars stepping on to the red carpet …lines of black gleaming limos .. flashing cameras… and even the gasps from the crowd.

On Sunday night at 9:00 pm all the [...]

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Tags:

8 Reasons why “Britain’s Got Talent” is important for your business.

May 31st, 2009 · 1 Comment · Bit of a Rant, Inspiration, Internet Marketing, Marketing

The world wide figures for Britain’s Got Talent have been phenomenal.  Susan Boyle’s videos have been watched more than those of Barack Obama.  Something is going on and there are powerful lessons for your business.
1. It reminds you that it is all about the audience. Unlike the Apprentice (apparently about business but more of a [...]

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Tags:susan boyle

Would you trust an MP to run your business?

May 19th, 2009 · No Comments · Bit of a Rant

The incompetence of MP’s to understand that money does not only not grow on trees, but has to be accounted for, and should be spent with some degree of integrity is amazing to most small business owners.
We fill in our tax return forms, use accountants to verify our records (all out of our own time [...]

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Internet – good bad or simply a way to communicate?

May 17th, 2009 · No Comments · Bit of a Rant

I was interested to read in the Sunday Times today an article by Bryan Appleyard about the perils of the internet, and its supposed revolution of our world. It was his emotional stance which surprised me as he thought his slightly critical view of the internet would encourage people to “sneer.”
It reminded me that [...]

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Tags:web

Amazon or Barclays customer service?

May 11th, 2009 · No Comments · Bit of a Rant, Marketing

On Saturday morning I was paying some bills online. As it was Saturday I set the date for the payment transfer for Monday (2 days later) as I thought that would be reasonable.
I couldn’t process the payment because, Barclays Bank told me, I had to set the date to “immediate”.
Was it easy [...]

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Tags:customer service

Friday – the day for marketing spark!

May 8th, 2009 · No Comments · Bit of a Rant, Inspiration

Twitter has “#Follow Friday” which is the day when people post about who else to follow.
This spreads the social media love, helps people acknowledge each other, and – at heart – reminds everyone what twitter is about.
Fridays are special days for finding your spark!
Fridays have always had a special place in the working week. [...]

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Tags:small business·spark

Wedgewood Spode Waterford Crystal – going? gone?

April 19th, 2009 · No Comments · Bit of a Rant, Branding

I went into a very beautiful kitchen and china shop on Saturday and was surprised to see Wedgewood mugs on the shelf. I had thought the company had gone down.
Two very friendly assistants told me that they can still get stock, as they can for other companies in the group .. Spode, [...]

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Tags:household name