Your marketing spark – what does it mean?

Your marketing spark – what does it mean?

Your marketing spark sounds like a crazy phrase.  Surely you either do marketing or you don’t? It is either effective or it isn’t. In my experience it is not as simple as that.  When you do marketing without any “spark” or life in it it rarely achieves the...

What can business learn from the General Election?

What can business learn from the General Election? Despite all predictions that this would be a close run election and difficult to predict, in fact one party has done much better than the others.  So what can we learn as business owners? People don’t do what they say...

Women in business – less confidence than men?

50% of women in business admitted feelings of self-doubt in a recent survey compared to only 31% of men. The survey by the Institute of Leadership and Management was asking about  ambition and gender at work. Some of the findings indicated that women are holding...