Spark into Marketing

Do you get a card on Valentine’s Day? Did you give one? (or more).

It is often the thought behind the card which is more important than the physical thing itself.  Look at the Valentine’s Day images that one husband has given to his wife over the last few years.

These have got real spark. ..and are completely unique to him.  For me it seems more romantic to rearrange the stones on a beach, rather than spend hours slaving over Photoshop ..so I hope that is what he does.  Computer wizardry can often become self-centred, not other person centred in my view. I hope she also gets a box of choccies and some flowers!

I enjoy giving interesting and appropriate cards – not necessarily just about romantic love.  The Valentine’s ecard from Jacquie Lawson is all about a dog, so I sent that to two friends/family members who would appreciate the dog element.  One is very happily in a relationship and will have a wonderful day, and the other is dating, and could do with an additional card. I think Jacquie Lawson’s e cards are some of the best on the web, as they are very thoughtfully put together .. as it is the thought that counts.

Any note of appreciation is always welcome .. even a plain ole email.  Especially to those nearest and dearest, but also to clients.  The best clients become friends, anyway, don’t they? Unlike the more heady emotions commercialised on Valentine’s Day around one perfect person, appreciation and gratitude are more far-reaching, and are what really makes the world go round.

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