Spark into Marketing

2009 seen through Twitter activity helps us to realise how communication is changing.  The role of the web has been extended as twitter became more mainstream.

The 3 most striking features seem to be

twitter bystanders are ahead of the traditional “newsgatherers” even at formal political events (G20, Iran)

twitter is a place where people want to express personal emotions (death of Michael Jackson)

twitter has become much more of a political force (think of Joe McElderry caught in the crossfire.)

See the BBC roundup

Other twitter roundups:

• Twitter Trends in 2009: A Retrospective (readwriteweb.com)
• The Biggest Twitter Trends Of 2009 – What Was The Top Topic? (thenextweb.com)

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