Spark into Marketing

Marketing and Inspiration for small businesses

Bright shiny object syndrome? Don’t fight it

Bright shiny object syndrome

Bright shiny object syndrome is often experienced by entrepreneurs and business owners.  I know I have it! It is not about acquiring cars, yachts, jewellery, or extra houses. No it is about the things that could genuinely turn our business life around. A new piece of software or plug in to improve your website,  a […]

Postdating a post – using the schedule feature to the max

post dating using the schedule to the max

The schedule feature on WordPress means you can get your blog posts out there for the future. While you are busy with something special at work, or – dare I say it – on holiday you will have posts being published according to your time scale. Your time can be freed up to either respond […]

Digital Nomad lifestyle

Digital Nomad anyone? Nomadic tribes move with their flocks and have no fixed abode.  The new Hunter-Gatherer has decided to leave the crops. He or she – or they – earn money and support a lifestyle while on the move. The development of wifi in particular means that a continuous presence is possible on the […]

Sue Townsend a woman I admire

Sue Townsend

I once had a wonderful conversation with Sue Townsend the author on a ferry.  It was at the end of a course on writing which she had taught and I attended. You don’t have to know somebody for a long time to know if you admire them. We were travelling from the Greek island of […]

Mother’s Day – for a Day or a Lifetime?

Mother’s Day doesn’t mean mothers aren’t loved or noticed on other days.  Nor does it mean they are not loved and acknowledged if there is no card, or present, visit or phone call. Does it matter if birthdays or wedding anniversaries are forgotten?  If there are no flowers on Valentine’s Day is there no love?  […]

Join our blogging initiative for International Women’s Day

Do you blog?  Would you like a boost for your blog, and to post in a good cause? Please join us at Attract Readers as we are encouraging women (and men) to post to celebrate International Women’s Day which is on 8th March. We want the pen to be mightier than the sword and to […]

Customer Service … the best marketing?

Good customer service is often the most reliable way for a customer to know if they have a good service. Before you work with someone they don’t really know how good you are.  If they do not have a direct comparison with a similar service they still may not know even after the job has […]

To blog or not to blog that is the question…

To blog or not to blog

Blog and your path to success is clear.   Look at all the people who started blogs and now have 6 figure book deals and fame and fortune… and of course, happiness. This is the kind of advice you may have heard, and the kind of results you may have seen. And it is true.  Bloggers […]

Watching popular reality TV – good for your business?

Reality TV shows might be considered a waste of time. Programmes like Strictly Come Dancing, X Factor, The Apprentice, Masterchef, I am a Celebrity get me out of here, Big Brother, and the newcomers which are all about Sewing, or Pottery or Art. .. there is a big list of reality TV shows.Although all that wheat and sugar may not be good for your diet, the Great British Bake Off, for example, can be good for your business health.

The inspiration I need in winter – a snowy landscape.

At Christmas time we give and receive inspirational cards which often show images of a snowy landscape. We open Advent Calendars which have images of snow but very rarely does it snow in England at Christmas. In fact I can only remember one occasion years ago when I had been in a service of Midnight […]