Spark into Marketing

Marketing and Inspiration for small businesses

3 important words to make 2017 your best year.

3 words for 2017

Which words would you like to hear most in 2017? I usually choose 3 words which describe how I want a year to be. No, not some sort of cheesy” I love You” said by someone else or even addressed to yourself. And to be honest you probably don’t want to just hear the words but see them, touch them to know they are real, even taste or smell them.

Only you know what the three words are.

An asset can be gold in your business.

A business asset is often referred to as the “gold” in your business.  But if the gold is sitting in a vault and costing you a lot of money in insurance it could actually be a liability. We usually think about assets when selling a business.   The better the assets the higher the value […]

The joy of a good conversation


Have you had conversations about all the upheavals in the political situation? Conversations were held online for the word “Brexit” which came to stand for the EU referendum.  Google trends provides an interesting table of countries and search results for the term “Brexit.” But there is nothing quite like a good conversation with a real […]

We’ve got sales targets – bus shelter advert.

we have got sales targets

We’ve got sales targets.  Not the normal kind of sentence you see on an ad in a bus shelter. It caught my eye.  Not because it persuaded me to go and buy their summer drink. No, because I am surprised the company thinks that an explanation like this would encourage anyone to buy. Of course […]

What’s in a name: Brexit?

name brexit

Who thought of the name Brexit? Not the idea to leave Europe.  The name for doing it. Does the name matter?  Romeo famously asked “What’s in a name? “ He went on to say that a rose would smell as sweet even if not called a rose.  He was really talking about surnames – Montague and […]

Bright shiny object syndrome? Don’t fight it

Bright shiny object syndrome

Bright shiny object syndrome is often experienced by entrepreneurs and business owners.  I know I have it! It is not about acquiring cars, yachts, jewellery, or extra houses. No it is about the things that could genuinely turn our business life around. A new piece of software or plug in to improve your website,  a […]

Postdating a post – using the schedule feature to the max

post dating using the schedule to the max

The schedule feature on WordPress means you can get your blog posts out there for the future. While you are busy with something special at work, or – dare I say it – on holiday you will have posts being published according to your time scale. Your time can be freed up to either respond […]

Digital Nomad lifestyle

Digital Nomad anyone? Nomadic tribes move with their flocks and have no fixed abode.  The new Hunter-Gatherer has decided to leave the crops. He or she – or they – earn money and support a lifestyle while on the move. The development of wifi in particular means that a continuous presence is possible on the […]

Sue Townsend a woman I admire

Sue Townsend

I once had a wonderful conversation with Sue Townsend the author on a ferry.  It was at the end of a course on writing which she had taught and I attended. You don’t have to know somebody for a long time to know if you admire them. We were travelling from the Greek island of […]

Mother’s Day – for a Day or a Lifetime?

Mother’s Day doesn’t mean mothers aren’t loved or noticed on other days.  Nor does it mean they are not loved and acknowledged if there is no card, or present, visit or phone call. Does it matter if birthdays or wedding anniversaries are forgotten?  If there are no flowers on Valentine’s Day is there no love?  […]