Spark into Marketing

Marketing and Inspiration for small businesses

To blog or not to blog that is the question…

Blog and your path to success is clear.   Look at all the people who started blogs and now have 6 figure book deals and fame and fortune… and of course, happiness. This is the kind of advice you may have heard, and the kind of results you may have seen. And it is true.  Bloggers […]

Watching popular reality TV – good for your business?

Reality TV shows might be considered a waste of time. Programmes like Strictly Come Dancing, X Factor, The Apprentice, Masterchef, I am a Celebrity get me out of here, Big Brother, and the newcomers which are all about Sewing, or Pottery or Art. .. there is a big list of reality TV shows.Although all that wheat and sugar may not be good for your diet, the Great British Bake Off, for example, can be good for your business health.

The inspiration I need in winter – a snowy landscape.

At Christmas time we give and receive inspirational cards which often show images of a snowy landscape. We open Advent Calendars which have images of snow but very rarely does it snow in England at Christmas. In fact I can only remember one occasion years ago when I had been in a service of Midnight […]

People trust content from people they trust

Recent research shows that consumers tend to trust content from people they trust. People they already know well. People they already trust. As a small business you will probably be making the most of all the low cost marketing methods.  You probably have a newsletter even if it is just a roundup once a quarter […]

Helen Mirren is voted the most influential woman

Helen Mirren at 70 is most influential woman

Helen Mirren the actress is 70 and has recently been voted the most influential women in a survey.
Helen Mirren is 70! It is inspirational that a woman who is in the public eye and definitely past the first flush of youth has topped the poll! It is a wonderful rejection of the worship of thin beautiful and dumb and helps women to feel more confident being themselves.

Good marketing – images and specific numbers from Ryanair

Ryanair sent out an email which demonstrated good marketing which a small business could use themselves.  Ryanair is not usually regarded with warmth and affection.  I have often travelled with the company and because the flight has been full, and the queues long I tend to forget about the huge advantage of the low price. […]

Why Google changed its logo …. should you?

Google has updated its logo.  Already I am missing the more fireside-friendly, cosy in warm slippers look of the previous logo. It looks too harsh, too simple.  And yes it is true, it is.  They have gone for a sans-serif face which means it is a font without the little twiddly bits at the end […]

Young entrepreneurs impress the Dragons

Did you watch Dragon’s Den this week? I get so tired of the applicants being made to look rather foolish by the dragons.  They are not allowed to refer to bits of paper so often forget their numbers, or – more commonly – are torn apart by the dragons for coming up with numbers they […]

Have you had an “off” day recently?

Have you had some off days recently? Wimbledon, Ascot, Lords …. Or just a picnic with friends and family? Summer is the time to get away from your work and have a day off.  Take time out.  A planned day off for a special event is usually something you want to do and feel entitled […]

Biz Buzz on Marlow FM – away from the office / studio

Marlow FM 97.5 broadcast for a week from a coffee shop in the high street in Marlow.  So Biz Buzz the programme about business moved out of the studio.   It was all part of the “Love Marlow” initiative about bringing communities together. Getting away from the studio encouraged discussion of getting away from your […]